Blogging – is the HTML keyword meta tag dead?

Yes; most of the major browsers will recognize and accept the HTML keyword meta tag.

To the major search engines use the keyword meta tag?

Basically, no. Most of the major search engines simply ignore the HTML keyword meta tag or worse yet simply use it as a means to penalize your site, if they decide the keywords you chose to use do not closely enough relate to your content.

Are the HTML keyword meta tags worth putting a lot of work into?

Short answer, is no. If your intent is doing your keyword research is to create HTML keyword meta-tags, then you are basically wasting your time.

Then what is the value of keywords?

If you think of keyword research is identifying your focus words for your blog article, then there is value in doing keyword research. The value comes not from adding HTML keyword meta-tags, but rather through integrating your keywords ( focus words) into your blog article title, headers, and body content. These focus words can also be added to media metadata and used as part of your tactful repetition approach to content.

Conclusion

For all intents and purposes, HTML keyword meta-tags are useless from an HTML coding standpoint. However, doing keyword (focus words) research can be valuable in tuning the language of your blog article to optimize the focus of your blog post.

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Why and How to Prioritize Blogging?

Why and How to Prioritize Blogging

Blogging is on the list of trending things of the era. The term that finds its origin in the phrase ‘weblog’, blogging is one of the marketing tools, of businesses nowadays. A blog is a website or a page, published on the internet meant for informational or discussion purposes. Nowadays, blogging has evolved from a mere hobby to full-fledged professional activity. The informal diary-style text entries have now been replaced by theme-based layouts with attractive images, etc.

Importance of prioritizing blogging.

Blogging is not just the cult; it is also a beneficial marketing idea in today’s era. There are several ways in which a blog can attract a large number of audience and viewers to find you. Blogs allow for reader engagement. They are also high on the visibility aspect on the internet. With the advent of novel social media platforms, blogs are a popular tool to reach the audience of your interest. Nowadays, many businesses and entrepreneurs are turning to blogging. It is a great search engine optimization tool. Also the more pages there are on a website, it is increasingly easier for the audience to locate that site in a web search. For businesses, blogging is an excellent method of maintaining an interface with customers. The big and small business houses can keep their customers up to date in terms of information, give them tips, suggestions, update them about new deals, etc. This way blogging helps build trust and credibility among users. There are innumerable reasons to prioritize blogging for your businesses. A business blog increases the effectiveness of your business initiative, spreads your entrepreneurial ideas and attracts new customers as well. In today’s commercial world, any business needs to carve out its own niche and work upon a brand identity. Once a popular brand name, and you are the rogue’ in the industry. A blog can help you achieve all this- by creating a brand hub, where you can display the creative potential of your brand through discussions, images, stories, etc.

Blogging lets you reveal the untapped potential of your business, not only to your loyal customers but to the world as well. As per statistical surveys, blogging increasingly attracts traffic to a website or a web page, 50% more than other marketing mix tools can, in a combined manner. It sets you apart within the particular industry and is a guaranteed method of gaining the trust of your clients. Blog posts provide you with fresh content that you can later share on social media platforms. You can also use these blog posts as ideas to create a soft or hard copy advertisement for a particular product/ service pertaining to your business. Consistent blogging is a way to tell your clients, that your website is current and active. Consistency in blogging, speaks of your commitment towards the business, which in turn attracts the trust of your clients. You need to brew up more ideas, fresh content, creative concepts to make your blogs interesting and engaging. This way, the customers are ensured of the fact that the business is being run by people who are interested in the pursuit of it and are not just maintain a blog, for the sake of doing it.

The most important fact is that blogs are an owned channel. Unlike social media platforms, you are not barred or restricted in performing functions as and when you like. You are the owner of your own business blog, and this freedom allows you to work in a wide format.

How do I prioritize blogging?

All business owners are aware of the fact that at a particular point, they need to seek an outer form of help. Since an entrepreneur cannot handle all the stakes at a single point of time, it is crucial to hire people to assist you, and at times manage the work on your behalf. Being the head or an important manager of a business, whether big or small, requires undivided time, energy and attention. Hence, there arises the need to hire people who handle simpler tasks for you. Also, not all individuals are good at every task, hiring a person who has the best knowledge and skills, as per the requirement is very important. Since a company’s need to market itself, is never-ending, all businesses need to reach audiences far and wide. With Google being such a prominent aspect of our daily lives, we all primarily hop onto a Google search, before a new purchase of a product or a service. This gives rise to the need for a prominent internet presence, and you can hire a writer or a blogger to manage this on your behalf.

Writers who specialize in blogging.

Nowadays there are several freelance writers and bloggers, who work on a contract basis, and can manage the blogs of your company quite well. Not only do they manage the blogs, but they also specialize in blog writing, and they can attract the right audience to your business, by their crafted work. You need to decide the number of blog posts you want them to post, choose the subjects for the post and assign it to the writers. Nowadays writers specialize in different areas of writing, so you also have the choice of hiring different writers for different subjects. Since there are different blogging styles, like narrative, confessional, investigative, listicle, rebuttal, open letter, pictorial, round up, instructional, etc. a business needs to figure out which writing style would best suit which post, and hire writers accordingly. Also, the type of writer you hire for your business fulfills the demand of the particular set of audience, who might have a particular reading style. Hiring a writer helps you focus on other tasks, enables you to reach the desired audience, and the expertise of a writer adds the worthiness to your blog. Also, hiring different writers as per the demand of the subject, keeps away the monotony a blog may acquire with time.

Related Reference

How To Write A News Blog Post

Blogging for your website provides content that the major search engines welcome. For a start, the more frequently you update the content of your website, the better you will rank over time. If your content is interesting, relevant and engaging, there’s the possibility that a news blog post may be shared within the social media channels. Search engines love this. It’s good for SEO!

The question that has plagued bloggers is how to write a news blog post. After all, if no one is reading your content; all of the countless hours, sweat, blood, and tears are in vain. But writing a news blog post much easier than you think!

News blog post best practices

Choose a defining title tag

The first thing is to choose a defining title tag. It should include keywords related to your blog. For example, if your blog is about foodstuff; make sure that the word food is in your title tag.

Focus on your headlines

The second important step is to focus on your headlines. For this, you must give vibrant, smart headlines full of significant keywords. If your headline is not good, no one will bother to read the content even if it is good.

Add media effects

You should add some more media effects like podcasting, video blogging, photography and so on.When you want to make it more appealing, just add photos, sounds, and even videos to your blog.

Posts should be precise

Make sure that the news blog post is precise and clear-cut.

Post Regularly

You should on a regular schedule, and the frequently you can post quality news copy,  the better.

Get your own niche

Next step is to look for a niche. It is better to focus on one. You will find a number of blogs available these days. Make it different from others. Hence it is better if you have your own style and establish an identified place for yourself.

Add a free link

You need to make set-up with other bloggers and influencers and then link out to all your friends and enemies in a similar way. If you want to become an authority, remember that you will have to network and learn from other people. You can get authority and credibility if you also give credit when it is payable.

Add your own viewpoint

You should always try to develop your own style and personality online. Cover the stories by adding up your own perspective in it. You should not be scared to be controversial or just agree or disagree.

After adding your perspective, you need to make your blog optimized for various search engines by tagging your posts. It is essential to admit your mistakes and then make the required improvement in it. You can also allow comments on your blog. People leaving comments should feel safe in your blog.

Lastly, before finalizing the blog, you must see that it is well written. Read thoroughly and also check your facts, spellings, sentence structure, etc. This is important to do because once you post your blog; it is displayed globally via the internet.

As you can see writing a news blog post is much easier than you think. As the possibilities of your mind are limitless so are the possibilities of writing an engaging blog post.

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What is the Difference between WordPress Pages, Posts and Portfolios?

What is the difference between WordPress Pages, Posts and Portfolios?

One of the main areas that confuse most WordPress users is distinguishing between a Page, a Post, and a Portfolio. These three terminologies have differences that are pretty simple to understand. With a WordPress website, one can have an infinite number of each depending on the type of website and how the site is organized.

Pages

First, let’s begin with pages. A WordPress Page is static. It remains where it is and its usually accessed using a simple link placed on the home page. A page is also not categorized or archived like a post. Conventional uses of a WordPress page include the Contact page and the About Us Page. Pages are also used to make some aspects of a website readily available to the audience. These include the FAQ Page, a list of resources, or a Page that gives detailed information on a subject. WordPress websites are based on pages, and a good website has good pages. One can build an entire WordPress website using pages only.

Post

A post, in contrast, is more dynamic. WordPress posts are placed on pages, and they don’t have their permanent URLs. Posts on a WordPress website are also time-stamped, and they are included in different categories. WordPress Posts are what most people interact with whenever they visit your blog or website. Every time you add a new post to your Website, the older ones move a step down, with the newer posts on top of the older ones. When the older posts reach the last slot on your page, they will flow to the next page. As a Website owner, your posts should be original and SEO optimized to improve your ranking on the search engines.

Portfolio

A portfolio, on the other hand, has two main jobs: showcasing your work to prospective clients and building your professional brand. Just like posts, WordPress photography portfolios are used to inspire, delight and to prove to potential clients that you can create the quality of shots they need. A good WordPress portfolio should make a Potential client fall in love with your work. WordPress photography portfolios also give you different ways to display your work on your site. The more the effort and time you dedicate to your portfolio, the higher your chances of landing your next client. Just like WordPress posts, items on a portfolio are ordered by the date they were created, with the newest projects displayed first.

The easiest way of distinguishing between a page, a post, and a portfolio is; thinking of WordPress pages as sheets of paper, posts as those Post-it notes that can be stuck on the piece of paper and Portfolio as photos that can be mounted on the piece of paper in chronological order.

In summary, a web page is used to organize how content on your website, a post to express your views and interact with your audience via comments and feedback and a portfolio showcases your work to potential clients to make them understand what you can do if they hire you for their next job.

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7 Best Practices for Writing Listicles

A listicle is a web article or blog post in the form of a list and which is outlined in a numbered or bullet point fashion. Why listicle best practices? Well, because listicle writing is actionable, it is imperative to do it right. Simple! Since listicles easy to write and read, and are often straight to the point, they can be a great way to reach your audience, easily.

Here are a few ideas on how to write a listicle that will increase traffic to your blog massively:

Explain the benefit of the list

This is a must-have for any list looking to gain any significant traction online. This should be some introduction that explains the actual advantage of your list to the audience. Be sure to deliver what you’ve promised on the intro.

Number each item in the list

Listicles can be about any topic. When writing one, choose a topic which you’re super excited to write on. Then, once you’ve settled on a killer topic, start by defining and numbering your subheads. Numbering your list will make readers keep track of where they are. It will also have a tremendous impact on the neatness

Use an odd number in the listicle title

Research shows that readers are more inclined to click on an odd number listicle. Having a listicle with odd numbers, therefore, means that your list is likely to generate more engagements, likes, and shares.

Be creative with your Title

Top, best, most, brilliant. These words, when used in a listicle title will be the icing on the cake. People are always looking for information but will trust an article that is titled as the best. Some of the examples would include:

  • 11 top reasons to be a vegan in 2018
  • 21 Mistakes most writers make
  • 9 top bloggers to follow today

Table of content

Providing a list of tables to a lengthy article makes it easy for your target audience to scroll through the list by simply clicking on the ToC. If you’re using WordPress, you can use plugins such as TOC+ plugin to help you itemize your list.

Break your list into categories.

If your list is too big, it is best practice to break it down into palatable categories. This makes it easier for readers to browse the listicle and easily find important info. You can group similar processes, or methodologies together to help organize and segregate the content.

Add Images:

Images allow you to break the walls of a rather dull listicle down. Images and GIFs give you the freedom to add some humor and breathers.

How to write a listicle

These are some of the best practices when writing your listicle. With some of these best practices in mind, let’s now briefly look at the process of writing a listicle blog post. You will need to:

  • Choose an appropriate topic for your listicle
  • Select your keyword(s) if you’re hoping to rank it
  • Choose a unique angle that falls within your niche.
  • Write the list points. Use catchy subheads to keep the audience engaged.
  • Use images and gifs to illustrate your points.
  • Include a solid conclusion.

That’s all folks! I hope this guide inspires you to seize the full advantage of listicles. If you haven’t made a listicle blog post yet, try posting one today and see if it has any significant impact on your blog traffic, your audience engagement and customer conversions. Be sure to add some humor, good writing, honesty, research, and originality.

Related References

Writing an Article vs. Writing a Blog Post: What’s the Difference?

Have you ever wondered what the difference between writing a blog and writing an article is? Today, the words “blog” and “article” are often used interchangeably and almost synonymously, so much that the line between the two is virtually nonexistent. Although the two make up a quality online strategy, blog posts and articles are entirely different.

One of the most common questions is: is a blog considered an article? To answer this, you’ll need to be aware of the difference between blog posts and articles. Blog posts are meant to be posted on a weblog (blog), while an article can be published on any traditional media or digital publication such as a website. Now folks, let us see some of the other difference between article and blog post, shall we?

Facts Vs. Personal Opinion

This is one of the biggest differences between article and blog posts. Ideally, an article is supposed to be factual and clear of personal opinion. Article writing should focus more on reporting, providing statistics, facts and information.

On the other hands, blogs posting are generally informal and impersonal in nature. A nice blog should be more conversational, more interactive, casual and should draw in the reader by encouraging them to be more active.

SEO Keywords Requirements Vary

Typically, blog posts are meant to rank higher in search engines. They capitalize on SEO keywords to create a more robust SERP that will reach a wider audience. When writing a blog, it is important to take into consideration the use of SEO keywords to create better traction that will have the most significant impact on your digital strategies.

With articles, SEO is not the primary focus and can be quite insignificant especially when they’re not online-based. Even when an article is published online, there is less emphasis on SEO keywords.

Article Vs. Blog Posts Length and Style

Blog posts are basically short, often ranging from 300 to 1000 words. Blog posts are meant to be quick and snappy and should get the point across in the most concise way. In a generation whose interest in verbose literature has fallen behind, blog posts should take less reader’s time and should be easy to read on the go. They should be written in a more casual tone, that is involving and not overly complicated. Use of slang, sentence fragments, and short paragraphs is accepted in blogging.

On the other hand, articles have no standard length. They can be anywhere between 300 words to 5000 words long. They should have flawless grammar and spelling. Articles follow a more sophisticated, journalistic writing style. They explore a topic in-depth, which makes them more extensive.

How and When to Use Articles and Blogs?

Today, businesses looking to grow their online relevance must generate quality content. This may be in the form of blog posts or articles.

Articles are best placed on websites of businesses which need to keep their clients abreast with up-to-date information quickly and regularly. Blog posting is best suited where your goals include an increase in your stature as an industry thought leader, growing your brand recognition and creating better visibility on search engines.

But, really, these rules are not cast on a stone!

Unlike in the past, we are experiencing a blog-article convergence where blog posts are increasingly becoming factual and well researched. We also have longer posts that are going past the SEO keyword needs to create value for the readers. 1,000 (and even 2000) words blog posts have become fairly standard. With new Google algorithms, it is becoming important to create blog posts that deliver more value, are longer and which are more professional.

You can use the different nuances to article writing and blog writing to create a truly robust SERP. You can include both types of content on your website to amp your engagements and SEO.

While their styles may be different, the message conveyed through your article and blog posts should be consistent so that your branding efforts are not sabotaged. Your overall marketing goals and digital marketing strategies will help you determine whether to use blog posts, articles or both.

Related References

5 Basic Types of Blogs

If you’re new to blogging and are seeking to grow your audience, or have been doing it for a while now, then you understand the challenge of creating unique, compelling, and valuable content for your readers and potential leads. This is, perhaps, one of the main pain points of blogging. So, how can you ensure that you continually produce content that catches the reader’s attention, build their trust, and increase your conversions?

One way is to use different kinds of posts. By varying the format of your delivery, you can take charge of how well the content resonates with your readers/audience. This post will look at the different categories of blogs, their main characteristics and how you can use the various types of blog content to inspire variety on your website or blog.

Let’s dive in!

5 Different Types of Blog Content to Inspire Your Blogging!

Long-Form Article

Long-form articles are blog posts with more than 1200 words. However, depending on your niche, long-form article length is slowly increasing, with 3000-10000 becoming the new standard. This is a lot more than the 350-600-word articles that have always been used.

But, why the shift?

In the recent past, there has been a significant increase in content saturation and competition on the blogosphere. To meet the needs of their end user, Google implemented an algorithm that prioritized on quality and value, so that quality content would rank on top.

These new changes brought new challenges and opportunities. By having an emphasis on white hat SEO best practices, practices such as keyword stuffing were no longer relevant. Instead, the search engine now prioritized on length, quality and value.

Therefore, if you’re looking to rank highly on Google and grow a vibrant identity, you’ll need to invest in quality long-form articles that must deliver more value than other competing blogs. This way, Google bots will use length as a quality factor, besides crawling through your article for the appropriate keywords.

Why use long-form articles?

  • Long-form posts are great for SEO
  • Long-form articles are increasingly getting shared, hence will increase your brand recognition
  • Long-form articles will raise your conversion rates.
  • Long-form content will position you as an authority in your niche areas.

Instructional/how-to blog posts

Since most of the internet users are looking for some solution online, how-to posts can drive massive organic traffic to your site. They are easily shareable and deliver real value to your audience. This means that you can be able to reach your target audience without too much hassle since they are relatively easy to write.

Use a clear and concise heading mixed with short but detailed subsections. Since instructional posts are becoming popular, be sure to choose a less obvious, more niche-focused area for your blog posts.

News Story

People love to read news. If you’re looking to drive more traffic to your site, you can publish a news post. A great tactic to use is newsjacking’ that aims at taking advantage of current events that are news-worthy.’ You can weave in your opinion into the existing news story to create truly engaging content.

News posts are highly beneficial as they provide current raw information to your readers. Since they’re factual, they will present you as a leading authority in your space. We all want that. Right?

First-Person Narrative

These are personal stories that engage your readers emotionally. A huge benefit of the first-person narrative is that you never really know what aspect will touch, inspire and motive your readers. If you’re promoting a business, think of ways you can make the company or brand seem real, humanized and more approachable. You can do this by telling a story about a customer’s experience or interviewing someone in/out of the company.

For a personal blog, weaving in some personal experience and how you overcame the challenges will work magic on your readers. Such posts done once in a while will create personal connections and ardent followership to your blog.

Listicle

Listicles are always among the most shared blog posts on the internet. You can create a list on just about anything: from your best summer reading list to a list of your favorite eateries in your town; or it could be perhaps a list of your favorite web applications or 10 brilliant lead generation ideas. The possibilities are endless.

Lists are a great read and a must-have in your blog because:

  • The title tells you what to expect from the onset
  • You always know how much is left• They are easy to skim through
  • They can break a complex topic into digestible chunks without coming out as boring or verbose.
  • They’re easy to plan and write
  • They’re great for targeting core keywords
  • Updates can be easily made
  • Smaller listicles can be adapted to suit long-tail keywords.

So there you have it!

Use these kinds of posts to make your blog or website engaging and vibrant. The key here is to make sure that the reader’s expectations are met while still maintaining some level of variety that is truly rewarding.

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