Empowered

Empowered

Empowered

Power is one of the most sought-after, yet all too often misunderstood, aspects of the human condition. Everyone strives for greater power, be it in business, love or life in general. We all vie for the next advantage or seek to improve our own circumstances. This is a normal facet of humanity and should be treated as such. Power is, by itself and its definition, ambiguous – neither good or evil. It just is, yet its importance cannot be overstated. Personal power is the force that creates business titans and top managers, star athletes and household names. Yet cultivating the kind of Personal Power that galvanizes the mundane into the extraordinary means looking beyond the accepted concepts of Power to the underpinnings of what personal power really is, and what it isn’t.

Personal Power is not a position of authority or the ability to influence. Instead, Personal Power lies in the capacity, ability, and willingness to act – regardless of the environment. This book breaks down the barriers, so many of us face when we try to manifest our own personal power, explaining the roadblocks in our way and how to move past them.

From understanding the many forms of power to utilizing what you have and learning skills that can take you farther, this book is both a guide and a map, one that will help you unleash your potential by finding, and cultivating, the Personal Power within.

Empowered Kindle Edition

Empowered (Paperback)

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The Marketing Value of a Good Book Cover

Front Book Cover

Front Book Cover

An author may invest all the time, effort and fortune for writing, editing and publishing a book, but leaves very little for the cover design forgetting that the cover is the reader’s first impression of the book. For well-known authors, their books may sell themselves since the author has over time established trust on his content on the part of most readers. But for a new writer, you need to create that first impression with your book cover. One of the best gifts to give yourself as an author is a time to find a professional cover designer who understands designs and who can get your story and the message you need to impact on your potential readers. There is a multitude of new books being published and, on the market, today, and this is why one of the most important factors which make a buyer pick a book from the bookshelf should also be considered.

Judging A Book By Its Cover

There has always been widespread of this popular idiom all over the world which reads “Don’t judge a book by its cover.” However, despite how true this might be in the realistic sense, the book industry is an ever-evolving one, and most of the readers now use the cover of a book as a deciding factor whether to buy the book.

First Impressions Matter

In the modern book industry today, first impressions matter, especially in books, where readers seem to have many options, including online ebooks. People have now resorted to the belief that “If you can’t judge a book by its cover, then someone’s not doing their job”. Currently, when people are browsing in a bookstore (either physical or online) and look at the book cover, they take some seconds to decide if it’s appealing. If so, they pick up the book, turn it over and read the back-cover copy. And if they are online (for E-book), they read the book description. But of course, you know what happens when such book cover doesn’t appeal to them, they either drop or skip the book.

The First Sales Pitch

Therefore, with the growing number of books all over the world today, giving millions of books for readers to choose from, your first “sales pitch” is the quality and visual appeal of your book cover. Interestingly, even the marketers believe a great book cover makes the book easier to sell and that is why most publishers today try to focus more on the quality of book covers.

A Balance of Art and Marketing Knowledge

Readers believe that if authors don’t dedicate time and effort to their book cover, then there will be doubt as to how much time they have put into the book itself.  So, for a book cover to have good marketing value, it must have a balance of art and marketing knowledge. It should contain a significant central image, and there should also be balancing of colors, font, and space. It must recognize the current trends and should feel fresh and contemporary.

Conclusion

The marketing impact that a good book cover would have on a book’s (whether Printed or eBook) sales cannot be over-emphasized. A compelling book cover will communicate the tone and content of your book and get more readers to buy or download it.  This, in turn, will improve your chances of making good sales for your book and attract more positive reviews and ratings which will send the right message to potential readers.

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Related References

 

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The Parts of an eBook

eBook Reader

eBook Reader

Over the years, I have learned more about eBook structure and components of an eBook. When it comes to the parts of an eBook, you need to do a little research on what readers expect from a standard eBook and how to attract the right people. For both fiction and non-fiction books, every chapter has its different header. Several other bells and whistles make an eBook standout. These parts include the use of multiple colors, fonts, sizes, etc.

Today, let’s take a look at the parts of an eBook. Precisely every eBook has an eBook structure, that is what elements we should add to an eBook. The order of the components of an eBook can vary a little for both fiction and non-fiction. Whenever you download an eBook, this is what you should see in the order of arrangement:

Book Cover

  • The Book Cover. The book cover art, like the front cover of a printed book, is placed at the very start of the eBook.

Front Matter

  • First Page. If your eBook is not a compilation, the product description should be on the very first page. That is the back-jacket copy. Why? It is merely because readers nowadays quickly forget about what most downloaded eBooks contain. Reminding your avid readers why they paid for the eBook on the First Page makes it easier for them to recollect. It also aids in figuring out what next to read. It is similar to picking a book from your library and reading the inner flap or back copy.
  • Title page. The title page comprises of the author(s) name.
  • Copyright page. Although, among the vital components of an eBook contained within in the front matter, Booklovers skip these parts of an eBook as it covers sample space.
  • Hyperlinked table of contents. This link goes directly to the significant parts of an eBook, especially the ones mentioned here, excluding the cover art.
  • Dedication, if any.

The Body of the Book

  • The eBook contents,  following the eBook structure of the table of contents with hyperlinked chapters/Section headers and subheaders. The Body of your book is the meaningful content of the book to your readers and constitutes the vast majority of the pages in your book.

Back Matter

  • Acknowledgements, if any. Although, amongst the vital components of an eBook included in the front matter, Booklovers skip these parts of an eBook as it covers sample space. When readers download a free sample of an eBook, they should get the significant eBook structure, not parts they would rather skip.
  • Any extras. The author afterword, or Q and A, or a small sample of the succeeding eBook in the series, etc. You should try to keep the excerpts short. Book lovers do not like the feeling of having more pages left unread, or some abrupt end with few extras left. So, avoid lengthy excerpts except you need it for the next sequel.
  • About the eBook or the author(s) bio.
  • Bibliography. If you have cited other authors, a bibliography recognizes these sources. Of course, attribute quotes are needed in the copy or with appendices. A bibliography also provides readers a list of references, if they wish to learn more about the subject.
  • Optional – Ads. Single page ads, with cover art of your other eBooks. Or, if you have writing partners, you can exchange ads with them.

Conclusion

  • And that is all for parts of an eBook. Some of the components of an eBook may appear obvious, but I do not see several authors placing their eBook description in front and a traditional front matter in back. Hyperlinks also aid the eBook structure, and this makes the eBooks easier to read, find pages and move around. So, as writers, it is time to step up and make good use of the latest technological advancement available today. 

Table of eBook Parts by Genre Category

parts of an eBook

 

Fiction

Non-Fiction

Book Cover

Required

Required

Front Matter

Required

Required

Table of contents

Optional – Table of contents present for

few fiction eBooks

Required – Table of contents present for

all non-fiction eBooks

Back Matter

Optional

Optional – Extra information like

appendices, bibliographies, and notes

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Related References

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WordPress – How To Get A Long URL to Wrap

Wordpress

WordPress

I’ve been having a challenge with a couple of my blog sites where long URLs have not been wrapping and running off the side of the page to the right out of the visual range, which has been pointed out by my site readers.   This fix was much easier than the long URL in a table problem, but Well,  I thought I would share, as well.  Hopefully, others will find it useful.

Code Update Steps

The fix requires a change to the CSS code of your site.  To make the change :

  • Navigate to Appearance > Customize > CSS and add input code
  • Add the CSS URL Wrap Code
  • Publish CSS Change

Appearance Navigation To Customize Menu

Appearance Navigation To Customize Menu

Appearance Navigation To Customize Menu

CSS Navigation Menu

CSS Navigation Menu

CSS Navigation Menu

 

Empty CSS Code Screenshot before Changes

Please note that the table long URL code was added in a previous post.  So, we will be adding the new code just below the existing CSS code modifications.

Customized CSS With URL Wrap

Customized CSS With URL Wrap

CSS change code wrap a long URL on the table

a {
word-wrap: break-word;
}

Customized CSS With Long URL Wrap Code Added

Wrap code for Long URL's

Wrap code for Long URL’s

Publish CSS Changes

Publish CSS Changes

Publish CSS Changes

Related References

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Blogging – Software Tools I Use

Blogging Tools for Writing and Publishing

Blogging Tools for Writing and Publishing

I thought it might be useful to put a short list of the tools that I use to create an update my blogs. I don’t use anything spectacular just the basics, but here’s a quick inventory of the tools I use and what I use them for.

Writing and Composition

Microsoft Word

Microsoft Word

Microsoft Word

 

I use Microsoft Word for my blog editing and basic blog formatting, mostly because I own it.  Also, it does have some convenient features such as being able to push my blogs out to a PDF and the fact that Grammarly integrates nicely with it. I don’t use the published directly feature, but I have used it in the past.

WordPress Editor

Wordpress

WordPress

I do use the WordPress editors to finalize my posts and sometimes from the iPhone app to create initial drafts when the inspiration hits me. Truthfully, of the two web-based editors, I still use the old format.  I have found the new WordPress editor to be a little clumsy for me, but perhaps that is because I learned the old one first.

Proofing and Editing

Grammarly

Grammarly

For proofing and editing, I use Grammarly, for the most part, but I also use the grammar and spellcheck capabilities of Microsoft Word.

KompoZer HTML WYSIWYG

I use KompoZer mostly to edit my tables and paste them into the text tab to ensure they display correctly on my sites. I have used KompoZer for other uses, but tables are how I use KompoZer most the time. I found that some of the other tools don’t translate quite the way I expected them to.

Photography and Photo Editing

For photography and photo editing, I used several tools, which include paint.net, my iPhone camera, and my digital camera.

Paint.net

Paint.net

Paint.net

Currently, for my photo editing, I’m using Paint.net, it’s fairly basic but it gets what I need to do done. I have you used other tools, but the types of editing I do to support my blogs doesn’t require an expensive fancy tool.

iPhone Camera

iPhone

iPhone

 

I use my iPhone camera mostly to take pictures and, usually, because I have my iPhone on me as a necessity of my day job even on weekends.  And to tell the truth, the camera on my phone not bad at all.

Digital Camera

Blog Digital Camera

Blog Digital Camera

I use my digital camera, mostly to support my iPhone when I have a planned outing to some local venue or a planned trip and I’ve thought ahead and put it packed my camera. Also, I use my digital camera when I want to ensure stability and I want to mount it on my tripod or I happen to have some free time and I’m feeling creative and I want to use a photo box and take some special shots.

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Blogging – Blog Writing Style Tips

Blog Writing Style Checklist

Blog Writing Style Checklist

 Blog Writing Style Checklist

While finishing another post, I stumbled across this Blogging Writing Style Guide, which I started once upon a time. So, I have made a few quick updates and thought I would share this checklist, in case it might be useful for someone else.

Blog Post Style

Here are a few basic guidelines to help you with your blog post structure. These are fairly obvious things, but it never hurts to make sure you cover the basics.

Blog Post Structure

your blog post structure is highly important. One must keep in mind that your post is likely to be read in multiple formats especially mobile formats on phones and iPads. Additionally, everyone’s busy these days and has information overload; so, it’s important to organize your content in a way that people can get the valuable information quickly and easily without filtering through too much excess fluff. Basic items to check are:

  • Format for Scanability
  • Use paragraph headers (usually, levels 1 -3)
  • Paragraph headers should be within 15-60 characters in length for best SEO performance
  • Add tables to organize lists
  • Add Related Reference link at the bottom of the article.

Photo and Graphics

it’s long been known that nearly everyone is visual and that pictures speak more than words in a compact way. So, paying attention to your pictures and your infographics to quickly and efficiently communicate your main points is essential. These items should be helpful:

  • Always add pictures to an article
  • Add process step picture to clarify written instructions
  • Add infographics, if you have them
  • Populate the Caption, Alternate text, and Image Title Attribute properties on Photos
  • Always set the open in separate tab property

SEO Essentials For Writing Blogs and Pages

SEO is a critical part of any blog post. However, no one can be an expert on all the search engines out there. So here are a few quick things that are appropriate to almost any search engine:

  • Use Hierarchical categories and sub-categories to relate topics
  • Add Menu should only hold essential categories organized for shallow logical navigation (minimal clicking)
  • Menu should contain both page and category structures
  • Periodically review and update menu to ensure recent changes, if appropriate, included

Driving Blog Visits

the reason most of us write blogs is to disseminate information, ideas, and help others. So is essential that people be able to find our blog and want to come back to our blog. Here are a few quick tips:

  • Publish new blog posts on social media (twitter, etc.)
  • Revise blog posts as they age and add additional content (e.g., new pictures,  infographic, more current information, expand essential facts, etc.)
  • Republish revised blog post to social media (twitter, etc.)

Content Strategies

blogs are all about content so you need a strategy to make sure that you can publish regularly and that you publish when your blog is likely to have the most interest to your reading community. Here are some ideas:

  • Keep a list of articles to be published
  • Pay attention to seasonal opportunities, if they apply to your blog’s content
  • Read site comments and address issues
  • Use blogs to document questions and answers from your readers. Also, be sure to answer the reader’s comment directly.

Related References

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WordPress – How To Get A Long URL to Wrap in a Table

Wordpress

WordPress

I’ve been having a challenge with a couple of my blog sites where long URLs have not been wrapping when enclosed in the table.  Therefore,  the URL’s run off the side of the page to the right out of the visual range.  I even have gotten a few comments from my site visitors saying that I ought to try to fix the Long URLs leaving the page.   Well, after some investigation and some trial and error, I have managed to fix the problem. So, I thought I would share the solution in case anybody else would like to save themselves a little time correcting the long URL problem in the future.

The fix requires a change to the CSS code of your site.  To make the change :

  • Navigate to Appearance > Customize > CSS and add input code
  • Add the CSS URL Wrap Code
  • Publish CSS Change

Appearance Navigation To Customize Menu

Appearance Navigation To Customize Menu

Appearance Navigation To Customize Menu

CSS Navigation Menu

CSS Navigation Menu

CSS Navigation Menu

 

Empty CSS Code Screenshot before Changes

Customizing CSS Before Changes

Customizing CSS Before Changes

 

CSS change code wrap a long URL on the table

table a {

overflow-wrap: break-word;

word-wrap: break-word;

-ms-word-break: break-all;

word-break: break-all;

word-break: break-word;

-ms-hyphens: auto;

-moz-hyphens: auto;

-webkit-hyphens: auto;

hyphens: auto;

}

Customized CSS With URL Wrap Table Code Added

Customized CSS With URL Wrap Table Code

Customized CSS With URL Wrap Table Code

Publish CSS Changes

Publish CSS Changes

Publish CSS Changes

Related References

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