Writing an Article vs. Writing a Blog Post:What’s the Difference?

Blog Vs Article

Blog Vs Article

Have you ever wondered what the difference between writing a blog and writing an article is? Today, the words “blog” and “article” are often used interchangeably and almost synonymously, so much that the line between the two is virtually nonexistent. Although the two make up a quality online strategy, blog posts and articles are entirely different.

One of the most common questions is: is a blog considered an article? To answer this, you’ll need to be aware of the difference between blog posts and articles. Blog posts are meant to be posted on a weblog (blog), while an article can be published on any traditional media or digital publication such as a website. Now folks, let us see some of the other difference between article and blog post, shall we?

  • Facts Vs. Personal Opinion

This is one of the biggest differences between article and blog posts. Ideally, an article is supposed to be factual and clear of personal opinion. Article writing should focus more on reporting, providing statistics, facts and information.

On the other hands, blogs posting are generally informal and impersonal in nature. A nice blog should be more conversational, more interactive, casual and should draw in the reader by encouraging them to be more active.

  • SEO Keywords Requirements Vary

Typically, blog posts are meant to rank higher in search engines. They capitalize on SEO keywords to create a more robust SERP that will reach a wider audience. When writing a blog, it is important to take into consideration the use of SEO keywords to create better traction that will have the most significant impact on your digital strategies.

With articles, SEO is not the primary focus and can be quite insignificant especially when they’re not online based. Even when an article is published online, there is less emphasis on SEO keywords.

  • Article Vs. Blog Posts Length and Style

Blog posts are basically short, often ranging from 300 to 1000 words. Blog posts are meant to be quick and snappy and should get the point across in the most concise way. In a generation whose interest in verbose literature has fallen behind, blog posts should take less reader’s time and should be easy to read on the go. They should be written in a more casual tone, that is involving and not overly complicated. Use of slang, sentence fragments, and short paragraphs is accepted in blogging.

On the other hand, articles have no standard length. They can be anywhere between 300 words to 5000 words long. They should have flawless grammar and spelling. Articles follow a more sophisticated, journalistic writing style. They explore a topic in depth, which makes them more extensive.

How and When to Use Articles and Blogs?

Today, businesses looking to grow their online relevance must generate quality content. This may be in the form of blog posts or articles.

Articles are best placed on websites of businesses which need to keep their clients abreast with up-to-date information quickly and regularly. Blog posting is best suited where your goals include an increase in your stature as an industry thought leader, growing your brand recognition and creating better visibility on search engines.

But, really, these rules are not cast on a stone!

Unlike in the past, we are experiencing a blog-article convergence where blog posts are increasingly becoming factual and well researched. We also have longer posts that are going past the SEO keyword needs to create value for the readers. 1,000 (and even 2000) words blog posts have become fairly standard. With new Google algorithms, it is becoming important to create blog posts that deliver more value, are longer and which are more professional.

You can use the different nuances to article writing and blog writing to create a truly robust SERP. You can include both types of content on your website to amp your engagements and SEO.

While their styles may be different, the message conveyed through your article and blog posts should be consistent so that your branding efforts are not sabotaged. Your overall marketing goals and digital marketing strategies will help you determine whether to use blog posts, articles or both.

Related References

Posted in All categories, Blogging, Blogging Tips, Concepts, Digital Publishing, Knowledge, Publishing, Vocabulary | 1 Comment

5 Basic Types of Blogs

Blogging

Blogging

If you’re new to blogging and are seeking to grow your audience, or have been doing it for a while now, then you understand the challenge of creating unique, compelling, and valuable content for your readers and potential leads. This is, perhaps, one of the main pain points of blogging. So, how can you ensure that you continually produce content that catches the reader’s attention, build their trust, and increase your conversions?

One way is to use different kinds of posts. By varying the format of your delivery, you can take charge of how well the content resonates with your readers/audience. This post will look at the different categories of blogs, their main characteristics and how you can use the various types of blog content to inspire variety on your website or blog.

Let’s dive in!

5 Different Types of Blog Content to Inspire Your Blogging!

  1. Long-Form Article

Long-form articles are blog posts with more than 1200 words. However, depending on your niche, long-form article length is slowly increasing, with 3000-10000 becoming the new standard. This is a lot more than the 350-600-word articles that have always been used.

But, why the shift?

In the recent past, there has been a significant increase in content saturation and competition on the blogosphere. To meet the needs of their end user, Google implemented an algorithm that prioritized on quality and value, so that quality content would rank on top.

These new changes brought new challenges and opportunities. By having an emphasis on white hat SEO best practices, practices such as keyword stuffing were no longer relevant. Instead, the search engine now prioritized on length, quality and value.

Therefore, if you’re looking to rank highly on Google and grow a vibrant identity, you’ll need to invest in quality long-form articles that must deliver more value than other competing blogs. This way, Google bots will use length as a quality factor, besides crawling through your article for the appropriate keywords.

Why use long-form articles?

  • Long-form posts are great for SEO
  • Long-form articles are increasingly getting shared, hence will increase your brand recognition
  • Long-form articles will raise your conversion rates.
  • Long-form content will position you as an authority in your niche areas.
  1. Instructional/how-to blog posts

Since most of the internet users are looking for some solution online, how-to posts can drive massive organic traffic to your site. They are easily shareable and deliver real value to your audience. This means that you can be able to reach your target audience without too much hassle since they are relatively easy to write.

Use a clear and concise heading mixed with short but detailed subsections. Since instructional posts are becoming popular, be sure to choose a less obvious, more niche-focused area for your blog posts.

  1. News Story

People love to read news. If you’re looking to drive more traffic to your site, you can publish a news post. A great tactic to use is newsjacking’ that aims at taking advantage of current events that are news-worthy.’ You can weave in your opinion into the existing news story to create truly engaging content.

News posts are highly beneficial as they provide current raw information to your readers. Since they’re factual, they will present you as a leading authority in your space. We all want that. Right?

  1. First-Person Narrative

These are personal stories that engage your readers emotionally. A huge benefit of the first-person narrative is that you never really know what aspect will touch, inspire and motive your readers. If you’re promoting a business, think of ways you can make the company or brand seem real, humanized and more approachable. You can do this by telling a story about a customer’s experience or interviewing someone in/out of the company.

For a personal blog, weaving in some personal experience and how you overcame the challenges will work magic on your readers. Such posts done once in a while will create personal connections and ardent followership to your blog.

  1. Listicle

Listicles are always among the most shared blog posts on the internet. You can create a list on just about anything: from your best summer reading list to a list of your favorite eateries in your town; or it could be perhaps a list of your favorite web applications or 10 brilliant lead generation ideas. The possibilities are endless.

Lists are a great read and a must-have in your blog because:

  • The title tells you what to expect from the onset
  • You always know how much is left• They are easy to skim through
  • They can break a complex topic into digestible chunks without coming out as boring or verbose.
  • They’re easy to plan and write
  • They’re great for targeting core keywords
  • Updates can be easily made
  • Smaller listicles can be adapted to suit long-tail keywords.

So there you have it!

Use these kinds of posts to make your blog or website engaging and vibrant. The key here is to make sure that the reader’s expectations are met while still maintaining some level of variety that is truly rewarding.

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Growing Tarragon: A Home Gardener’s Guide

Growing Tarragon: A Home Gardener’s Guide

Growing Tarragon: A Home Gardener’s Guide

If you are thinking about growing tarragon, then first you need to be aware of the different varieties of tarragon and the methods used to grow and cultivate them.

There are three types of tarragon – French, Russian and Mexican. The French version is favored most for its great taste, but it cannot be grown from seeds, only cuttings. Russian tarragon is more ornamental, while Mexican tarragon is connected to the marigold family and is good in southern climes.

Tarragon is a member of the lettuce family and the name tarragon means ‘little dragon’. At one time the herb was used to treat snake bites. Nowadays it is used for cooking because of its special liquorice like flavor.

You can find tips and information on how to grow tarragon, both in and outdoors and how to collect it when it is ready. Tarragon must have a minimum of five hours of sunlight each day and if you cannot achieve this with natural light, there are other methods available including high intensity discharge lights.

Once you have gathered the tarragon you can preserve it in several ways including freezing or drying it.

Tarragon can be used to make sauces, seasonings and even vinegar. There are several recipes located at the back of the book for you to try and enjoy.

Growing Tarragon: A Home Gardener’s Guide Guide On Amazon

  • Amazon Author Page

Related References

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The benefits of rereading a book

Rereading a book

Rereading a book

For most readers, quitting a book is not hard. Still, you will enjoy many benefits by finishing an ebook for the first time. You will feel like you have already accomplished something important. Even more, you will be able to add the book to the list of those you have already read.

However, the desire to complete a book is not as strong when it comes to rereads, which raise more opportunities. By rereading a book several times, you will be increasing your chances of learning something new. Here are the main benefits of rereading an ebook severally.

  • Remember the information

Studies suggest that you should write something you have read to remember it, but rereading it is another effective way. Your goal should not be to read the ebook mindlessly. Use a system, such as notecards or index systems, for the best results.

  • You are likely to catch the things you missed in the first round

Each time you return to a book. You will catch more things that you had not seen before. More quotes will catch your attention and you will get more pages to dog-ear. As a result, you will have more ideas and thoughts of your own. The amount of information that you did not catch during your first reading will surprise you after each reread. Actually, you are likely to encounter several sentences or a moment that would have influenced you to change your behavior.

  • Take action

Listening to the audio book and reading the physical ebook is possible. Unbelievably, a well-read recording will make long car rides faster. At the end of the day, you will find yourself searching for a quiet place to read the ebook. If you are more interested in non-fiction audios, particularly those that people listen to hundreds of times, a single listen will not do you any good. To benefit from them, you have to make rereading a habit. You will be drilling the message into your mind severally and finally take the right action.

  • You will get a newer perspective

Rereading will help you see each book with fresh eyes. An idea that did not make sense before might make sense after a reread. Something that did not matter to you during the initial reading could connect to your experience during the second or third reread.

  • Long-lasting effects

If you have attended conferences, weekend seminars or motivational events, you might have experienced the benefits they bring. In a conference, you will sit convinced that you will learn something new and one that will change your life at the end. You will write down the books you love or those you are planning to read and anything else that you have been planning to do. However, after the motivational event, conference or weekend seminar ends, you are likely to forget about the goals.

Most likely, the environment will be influencing you to remember your goals or come up with new ones. That is the main reason why organizers design the environment to elicit such responses. Luckily, you can design an environment that will enhance optimal creativity and performance after identifying all the environments that influence your life.

For the impact of something to last in your life, you have to revisit it severally. The effects will be different from the temporary buzz associated with inspiration and motivation. Never wait until you get down so that you can reread a book. The impact of a book will last if you reread it many times.

  • How to reread books

Now, you have seen why you should reread books. So, how should you start rereading them? Here are a few tips.

  • Go for the right books

Not every book is worth reading or rereading. Read the books that can give you more value of your time. To filter them, start by finding the ones containing ideas that you would like to apply in your daily life. A book that gives you more ideas to apply is good for reread.

  • Read the important parts alone

Rereading the entire book might not be important. You might lose focus after a short time. Apply the well-known 80-20 rule and read the crucial parts of the ebook. When reading a book for the first time, highlight the most important parts and concentrate on them when rereading.

  • Go for the actionable ideas

The main value of reading relates to the application. Look for the actionable ideas when rereading an ebook. Possibly, you will not have identified them during the initial reading. Moreover, you will have already forgotten a few of them. Always look for the ideas that will help you improve your life. – Focus your efforts

A single book will offer numerous actionable ideas. Therefore, focus on those that can change your life positively. You might read a lot, but spread yourself thinly. Apply the 80-20 rule and remember to focus on the most important parts. After you have successfully applied the ideas in your life, start working on others.

  • The best time to do your rereads

When planning your day, you will want to read new materials early in the day and use your afternoon to associate the new knowledge with what you already know. In other words, the morning hours are important when researching new information and the afternoon hours are important when applying or synchronizing the new information. Use your afternoon hours to reread your old books and the morning hours doing errands, movement-oriented tasks, practicing art and music or filing your paperwork.

Return to a book and read a few passages from it. And if you only have a few books on your shelf consider adding more. You can add some books to refer to for your daily inspiration. Read the entire book for the second time. That way, you will start appreciating themes. Play audiobooks on repeat until you are sick of them. If you have not been rereading books that might sound torturous, but you will start getting more and more ideas.

Never underestimate the values of rereading an ebook several times. A reread comes with numerous benefits. You might not know what each reread will bring. Read as many books as possible and reread them again.

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An Author’s Introduction to RSS Feed/News Sites

Internet news and web RSS

Internet news and web RSS

The information age is fantastic, but there’s only one problem: too much information. It’s very difficult to keep track of your favorite blogs, sports, and news without some help. One of the ways to achieve this is by using RSS sites writers.

What is RSS News Feed?

RSS stands for Really Simple Syndication. It’s a type of web feed that enables you to keep track of your favorite websites, such as online magazines and blogs. It consists of computer-readable files known as XML files, which automatically update information.

Previously, to keep track of your website updates, you were to bookmark websites in the browser and manually get back to them frequently to find out whether there were any updates. But browser bookmarking had its share of downsides.

The problems with browser bookmarking

  • As a web user, you were to do the entire work. You were to access a website, find out how relevant its information is to you. If it had useful information that you could read often, or it had significant, frequently updated information, you could bookmark it and look for the bookmark from time to time.
  • Tracking many websites can be daunting. As you continue scouring the internet, you’ll come across hundreds of websites with valuable information daily. If you bookmark most of these sites, it becomes a bit tricky to track all of them, as it’s overwhelming.
  • You can miss information whenever you forget to check out your bookmarks.
  • Some websites don’t update their information, and thus, you’ll end up seeing the same old information every time.

How to know whenever a website runs an update?

Well, this is precisely what RSS feeds list does. It allows you to receive relevant, up-to-date information, delivered to you on the fly so you can read it at your own time. This saves time and gives you the information you want as quickly as it’s published

How RSS Works?

RSS feeds work almost like an email. When you subscribe to the feeds, you’ll realize that the unread entries from the websites you’re tracking are marked bold. Once you click on them, you will be able to see the most recent update, which you can read right from the feeder. You can either click to be directed to the actual website, or move on to another unread item, and this marks the previous one as read.

What problem does RSS solve?

Many people are interested in many sites whose content keeps changing unpredictably. Examples of such sites include news sites, medical websites, information pages for religious and community organizations, product information websites, and weblogs. Frequently visiting a website to find out whether there’s any new information can be tiring.

Earlier on, email notification was a solution to this problem. However, when many sites send you email notifications, they are typically disorganized, overwhelming, and can easily go to the spam folder.

With RSS, you can be notified of any new or changed information. Handling notifications to many websites is easy. Also, the results are presented in a well-organized way, entirely distinct of email.

How to Integrate an RSS Feed To My Writers’ Blog

Many websites are built on a content management system (CMS), and each CMS comes with a default RSS feed. You can easily find the RSS feed for your writers’ blog. The easiest way is to add /feed toward the end of a URL, which should look like yourdomain.com/feed.

You can also do this for individual web pages on your blog to obtain specific RSS feeds. After that, follow the following steps:

  • Download an RSS reader, also referred to as an aggregator. There are numerous commercial and free readers, apps and extensions available on the web. Download one of them to your mobile device or computer.
  • Copy your blog’s RSS feed created/found earlier to allow you publish to a RSS news feeds.
  • Paste the RSS web address into the RSS reader you’d downloaded earlier.
  • Your readers can now subscribe to your blog’s RSS feed

How to Market my book on RSS feed News Sites

To market a book to RSS feed news sites, you should:

  • Create a landing page on your blog with information about your new book, what it contains, the value it adds to the readers and more. Include the price as well. The landing page should provide links to all those retail outlets that have your book.
  • Search for sites with RSS feed in a niche related to the title of your blog. Those sites have probably thousands of readers who’ve subscribed to their updates.
  • Contact them for an opportunity to create a guest post, a press release or any other content whose topic should be related to your book in a way, and also resonate well with the site you want to publish to. You can check out a few of their posts to know what works well for their audience.
  • Create the content and include links to your landing page. If it’s published, it will appear in the RSS feed of that website, and the subscribers will see the update and read it. Interested ones may click on the links and access your book.

Popular RSS New Readers

There are several RSS readers, and you might want to test a number of them to establish the right one for you. Most RSS readers offer a free version and a premium version. Here are some of the popular ones:

  • Feedly for the web: – Android and iOS
  • Feeder for Chrome: – Android and iOS
  • Panda for the web: – iOS and a Chrome extension
  • Reeder 3 for iOS and Mac
  • Forté Agent for windows

Sampling of RSS Feed Resources for Authors, Bloggers, And Writers

Authors, bloggers, and writers can subscribe to many RSS feeds.

For authors:

  • Feedspot
  • Book News Feed
  • Top Reader Reviews
  • BookBrowse Blog
  • BookBrowse Member Ezine
  • Bookbrowse Free Newsletter

For Writers and bloggers

Freelance Writing Jobs RSS Feed

  • FreelanceWriting RSS Feed
  • Freelance Writing Riches RSS Feed
  • Make A Living Writing RSS Feed
  • Be a Freelance Blogger RSS Feed
  • Reddit-Freelance Writers RSS Feed
  • Daily Writing Tips RSS Feed
  • The Write Life RSS Feed
  • Writers in Charge RSS Feed
  • All Freelance Writing RSS Feed

Final words

Whomever you are a writer, author, or blogger, it’s important that you leverage on the potential of RSS feeds whether it’s on your own website for your readers to subscribe or on other sites for your own inspiration and promotion of your digital products.

Related References

 

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Growing Sweet Marjoram: A Home Gardener’s Guide

Growing Sweet Marjoram: A Home Gardener’ S Guide

Growing Sweet Marjoram: A Home Gardener’s Guide

Marjoram is an herb with sweet pine and citrus flavors that will transform any meal into a delectable dish. A native of Cyprus and Southern Turkey, marjoram’s aromatic leaves produce a sweet, woody aroma that leave notes of subtle spiciness and hints of camphor to soups, stews, dressings, and sauces. In this beautifully designed and illustrated book, expert gardener Albert Swope will teach you how to cultivate and grow the different varieties of marjoram indoors or outdoors. You will learn why marjoram has won the hearts of many a cook and has become a favorite culinary herb in numerous dishes ranging from poultry to fish, salads, omelets, lasagna, pizza, and even barbecued meats. Marjoram also enhances the flavor or beans, artichokes, cauliflower, cheese, spinach, and mushrooms. Because of its versatility as a culinary herb, many people prefer growing marjoram either in backyard gardens or in pots. In this comprehensive guide replete with colorful illustrations, master gardener

Growing Sweet Marjoram: A Home Gardener’s Guide On Amazon

goodreads Link

Amazon Author Page

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The overlooked marketing value of the Other Works page

Other Works Page Marketing For Book Sales

Other Works Page Marketing For Book Sales

The ‘Blank’, ‘Ad card’, or ‘Other Works‘ page is an often-ignored marketing and book sales opportunity.  This is especially true in the eBook area, where most articles on eBook formats don’t even mention them.  For the independent publisher it nearly free advertising.

What is the ‘Other Works‘ page?

The short answer is the ‘Blank’, ‘Ad card’, or ‘Other Works‘ page is in a books front matter, for book sales and marketing, which lists other books titles written by the author, or if the book is part of a series. This is not only your chance to pitch your other works, but as the list grows larger, it tells the reader that you are an experienced author.

When should an author take advantage of the ‘Other Works’ page?

You Should add the Other Works page when you are finishing your finishing your second book for publication and every book you publish thereafter.

When should the ‘Other Works’ page be updated?

The Other Works page should be updated, by adding the book title of each newly published book.  However, the name of the book in which the page is being included should be omitted because it would be redundant, obvious.

In the case of eBooks, where the manuscript can quickly be edited and republished, the Other Works page of all eBooks should be updated with the titles of new publications as soon as the new publication is published.

Should the ‘Other Works’ be included in eBooks?

Yes; although there are many who will say otherwise.  Why sacrifice the marketing opportunity, when it is so little work to add and main the Other Works page’.  In an eBook, it is likely best positioned, later in the front material somewhere after the Product Description Page.

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Should you have your own writer or book website?

How to Market And Sell Your Books

How to Market And Sell Your Books

Every author, published or unpublished, needs a platform to reach their target audience. An author website is one among the many platforms available today. If you’re looking to pursue a professional, long-time career in writing it’s important, you start building your own space. Your website is the online home and hub for everything you do in real life or on the digital realm.

It is therefore imperative to run a website that will act as your digital footprint, a business card, a valuable networking tool, and space to showcase your writing craft in beautifully penned words. While it won’t, necessarily, be a household hit when starting, your website will eventually gain its organic traction and incremental growth over time.

Why Is Having A Book Website Important

A lot of authors today promote their books on social media or the author platform provided by Amazon. And for a lot of them, this kind of publicity works.

So, is having a book website really that necessary? Yes, it is! Here is why.

Your own book website is not dependent on any other second or third-party decisions. You are the boss, you customize the site how you want, you publish the content you want, and you are in complete control of every aspect of the website.

Publicizing your book on other platforms without your own website is like renting/leasing a house. At the end of it all, the owner has more power and leverage when it comes to decisions. Having your own website, on the other hand, is equal to buying your own property. You are the maker of all decisions.

What Can A Book Website Do for You

The greatest benefit of having a book website is the ability to cross-publicize your content. You can easily promote your content on very many different sites at the same time without having to do so much work. All you need to do is to link every other platform to your book website, and the rest will be achievable by just a click of a button.

How to Market Your Book Through Your Website

Publish your book’s landing page on your site

A landing page is a form on your website that captures the information of visitors in exchange of an offer. A landing page aims to convert visitors into prospective customers. For example, you can put up a few lines of an excerpt of your book then requests visitors to fill out their personal details on the form to read the entire excerpt.

Post blogs about your upcoming book

Keep your fans in the loop about what to expect in your upcoming book. This can be achieved by regularly publishing posts on your website on anything and everything about your upcoming book. This will enable to create a fan base that will be a viable, solid market for your book when you release it.

Create a countdown timer for the book’s release date.

It may look like such a trivial task, but the impact of having a timer on your website is tremendous. A countdown timer will build the anticipation for your book’s release and keep you on your toes to ensure you meet your targets and deadlines. The timer will make it easy for your viable market to plan adequately to purchase your book when released. It also catches the attention of visitors who might have stumbled on your site.

Include sample chapters from your book

This is the perfect way to tease your readers by giving them, a sneak peek of what to expect in your new book. A well-thought-out sample chapter preview will keep them hungry and ready to purchase your book as soon as its available.

Link to video clips and articles about the book on your website

Whenever anything is written about your upcoming book, or it is featured anywhere, you need to let your readers know. This will attract visitors that can be turned to leads by letting them know what other people are saying about your new book.

Link to other sites

If your publications are available on different websites, you can easily make them accessible to your readers through your website. Just provide the links to other sites on your websites, and your readers will have convenient access to your publications.

Set up Alerts

This ensures that whenever your name and your book show up online, you will be notified. Therefore, if someone gives you good feedback or a stellar review, reach out and thank them and ask them to link back to your book’s website.

How to Make Your Website Work for You

Remember we mentioned cross publicizing your book and how the click of a button can do it? Here a few tips on how to get your website working for you.

Provide an RSS or Atom feed subscribe option

RSS feeds are the simplest way to alert your readers anytime you post some new content on your website. Also, the subscription to your website’s RSS feed lets you know the number of subscribers you have thus providing you with a clear estimate of the viable market your book will have.

Provide an email subscription option

Allowing readers to subscribe to your website via email creates another channel for you to communicate to them through scheduled informational emailing directly. You can always update them on new information about your upcoming book release as well as new blog posts on the website.

 Link to and from your Amazon author central page

On your website you can provide a link to your Amazon author central page. Similarly, provide a link to your site on your Amazon author central page. This will ensure that you tap on readers from both ends. This will increase your traffic on both platforms and ensure your readers are always in on the loop about you and your books.

Link to and push publish your social media sites

Provide the links of your social media pages such as Facebook and Twitter on your website to allow your readers to follow you on those platforms as well.  Using you site’s ‘Publicize’ features, at least on WordPress’; you can also authorize your website to share your blog posts on your social media platforms to increase your audience reach.

Enable widget features

By enabling site widgets, you can do things like:

  • Connect to Goodreads and display your books from Goodreads
  • Enable social network sharing to allow your readers to easily spread the word
  • Provide Eventbrite to allow self-serve event ticketing

I’m sure there are others, but you get the gest.

The Cost Factor of Your Website

As a writer, keeping an eye on the costs, you incur in your publication journey is very important. How much will it cost you to have your own book website? Zero, absolutely nothing. You can easily create a book website on various platforms for free. And as your traffic and marketing needs increase, then you can upgrade to paid servers such as Bluehost or GoDaddy.

So, what are you waiting for? Get your book website up and running today and let everyone know all about your publications.

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Why keep a consistent writing schedule?

Time And Schedule Practices

Time And Schedule Practices

A lot of people think that being a writer is such a super easy profession. All you need is a few skills, a good amount of talent and creativity topped up with some inspiration. Easy, right? No, not that easy. You can have all these factors and more but still, fail at attaining success as a writer.

Why? Because without proper organizational and time management you may never be able to meet your goals and complete your book. What you and every writer need is a consistent daily writing schedule. And as you try and think if it is for you or not, here are 5 guaranteed benefits of having a consistent daily writing routine.

1. Productivity Habits

A consistent daily writing schedule means that every day you will be doing some writing. It can be as little as 1 page or as much as 10 pages. But the bottom line is you will be writing, and as you repetitively do this, it will develop into a habit. Writing will become second to nature for you. Meaning writing will become much easier for you and you will do it efficiently. That is the power of habit.

2. No more procrastination.

A proper daily writing routine needs you to set targets and goals for your writing assignments. Therefore, following your routine means, you will do what you are supposed to do, when you should be doing it. You don’t have the option of not doing what is in your schedule for that day. And once it becomes a habit, you can say bye-bye to procrastination.

3. Inspiration every day.

A lot of writers depend on the writing mood or a burst of inspiration to write. If you keep working with such a mentality, success as a writer will be only a dream. Working with a consistent daily writing routine trains your mind to understand that when it is time to work, inspiration is a requirement. And you will find yourself always finding the inspiration to write every single day. This is another power of habit.

4.Organized life.

Writing ca easily turn your life upside down. You may find yourself sometimes locking yourself up to write and completely forgetting about every other aspect of your life. And that is why a consistent daily schedule is important.

Planning ahead of time improves your time management abilities. Having a routine also means that other people get to know when you are free from work and when you’re what. Therefore, they will learn to respect your work time and make plans with you during your free time. A schedule enables you to plan for and fit all other aspects of your life around your writing. It is okay for writing to be your passion but don’t let it make you forget to live.

5. Much more freedom.

You will not believe how much free time you can have in your life as a writer. And that is inclusive of you meeting your goals and succeeding in your writing assignments. The key is proper planning especially by having a consistent daily writing routine. With a daily writing schedule, you plan your work time, set your goals and easily achieve them.

No more guilt when you go for days without writing because that won’t happen or if it does it was already planned for. No more panic attacks or fears that you won’t meet your deadlines. No more overworking yourself and missing out on everything around you. Having a consistent daily writing schedule will enable to develop productivity habits that will propel your success as a writer.

Related References

 

Posted in All categories, Home Office, The Writing Process, Writing, Writing Tips | 1 Comment

The Parts of A Printed Book

The Parts of A Printed Book

The Parts of A Printed Book

It’s important to know that there’s a set order in the elements that make up a book. Books have standards which one should follow in order to have it published via the traditional or self-publishing route.

You’ll need to prepare the different parts of a book in an acceptable structure. The basic anatomy of a book is as follows- the Front Matter, the Body Matter, and the End or Back Matter.

  • Front Matter is put before readers get access to the core content of your book.
  • Body Matter is the core content of your book.
  • End or Back Matter may contain optional content or materials, all of which may be optional.

Order Of The Parts Of A Book

The Front, Body and End Matter make up the “essential bits” of an official book recognized by publishers around the world. Each of the following major elements may be made up of its smaller components, which are as follows:

Front Matter

Front Matter should be included in all books. This is the part where the author puts some preliminaries before the actual book content is revealed, and where the book’s nuts and bolts and publication details such as the ISBN, publisher name, author name, and Library of Congress are contained.

Typically, the front matter has about nine different parts, but it should be noted that not all books must have the nine parts. The first three elements are the Half Title, the Frontispiece, and the Title Page. Then, a Copyright page takes form, and a Table Of Contents is added in if it’s necessary.

Pages that make up the Front Matter are counted but they aren’t numbered (you can see this when you look at the Copyright or Title page). If the publisher decides to put in a track of some sort, then they’ll number it with Roman numerals.

The Half Title Page (Optional).

  • The Half Title part is shown after the cover of your book, and this reveals the title of the book. This section got its name as your title will be printed right in the middle, or the “halfway point” in the page.

The Blank ,  Ad Card, or Other Works (optional).

  • The Other Works page shows other books written by the author, or if the book is part of a series.

The Frontispiece (Optional).

  • The Frontispiece may be placed on the left-hand side of the book’s page after the half-title and usually contains a picture or an image. Frontispieces are usually employed in fiction books as they call up a scene in the story. The artwork will be shown on the left page (known as Verso), directly opposite the right page that has the Title (known as Recto).

The Title Page.

  • Your Title Page should show the full title of your book, along with subtitles, the author’s name, and any affiliations, i.e., publishers or the company who printed your book. Title pages are normally put on the recto side, facing the Frontispiece.

The Copyright.

Copyright is an essential part of any book. This part of the book will outline legal information about who has the rights to the content contained in the book. The Declaration of Copyright will state the name of the person(s) who own the book’s content (the author). Additionally, this is the part where the author gives credit to illustrators, indexers and the editorial staff who have helped illustrate, edit or publish the book.

The Copyright may have copyright acknowledgments and publisher notes if the author has made some mentions of references, i.e., excerpts, quotes, song lyrics, and reprinted material.

The book’s edition can be found at the Copyright page. You’ll be able to see the Edition Number and Printing details, i.e., if the book is listed as First Edition, then it means that it’s the first time that that particular content was published and made into a book. This is optional, as authors and publishers may or may not disclose the fact that the content is in First Edition. In other cases, the Edition Number may be a graphical representation, and a First Edition can be shown as 10 9 8 7 6 5 4 3 2 1 in the Copyright page, while a Second Edition can be shown as 10 9 8 7 6 5 4 3 2.

If the book was published in the United States, then it will contain a Library of Congress Catalog Number.

Copyright Acknowledgments (If not at Back Matter). This is mainly for books that have permission or reprinted material. Authors must cite their sources and give credit to extracts from books, artwork or song lyrics.

Dedication (Optional).

This page shows you who the author wrote the content for. The writer honors a special individual or a group of people, usually writing “To (Name of Close Friends, Loved Ones or Colleagues).

Epigraph (Optional and If not in Body Matter).

Is an inspiration or summarizing concept phrase, poem or quotation.

The Table Of Contents

One of the most recognized and vital parts of any book, the Table Of Contents serve the main purpose of outlying the map for the reader. This Front Matter section shows the reader what’s included in the book, i.e., the chapters, the sections and headings and part listings where appropriate. Textbook and non-fictions normally list the primary heads per chapter, which is called 1-heads or A-heads.

Foreword (Optional).

The Foreword is a preliminary setup for the book, written by a colleague, a field expert or someone who has written similar content. Forewords mostly serve as a marketing ploy where an eminent or well-established author gives the writer added credibility when pitching the book to shops and stores.

Preface (Optional).

May contain the following elements:

  • The Editor’s Preface
  • The Author’s Preface
  • The Forward, Preface and Acknowledgments

A Preface is a part of the book where the author explains why he or she wrote the book and how the content came to be. Prefaces may be used to solidify an author’s credibility to the subject matter on hand by sharing professional indications or experiences they used to create the said book.

Forewords and Prefaces

Forewords and Prefaces are optional parts in a book and may come in separate pages in the Front Matter, labeled with Roman numerals i, ii, iii, etc. beginning with the opening page leading to the Body Matter.

Acknowledgments (Optional, can be part of the book’s Preface)

Acknowledgments are a Front Matter section where the author gives thanks to people who gave their talent, resources and time in relation to completing the book. Individuals who helped the writer or gave him or her inspiration may be cited here as well.

Most acknowledgments are placed in the Back Matter to preserve interest. Prefaces can contain both Old and New content, and if this happens, the New Preface is listed first.

Introduction (Optional)

The Introduction section reveals the contents of the material. The author can choose to simply show what’s covered in the book or go to great lengths in setting the book’s tone by establishing preferred methodologies and definitions that the reader should follow once they get to the body.

Writers of scholarly fields can use an Introduction as a guide to readers within their own profession on how the book should be consumed (within or as part of a discipline).

Other Parts of the Front Matter

List of Illustrations (Optional).

This part can be divided into different types such as maps, figures, etc.

List of Tables (Optional).

May include family trees or genealogical parts for reference. Placement may either be on the front or at the end.

Abbreviations (Optional, or in the Back Matter)

Chronology (Optional, or in the Back Matter)

Contains a list of events that help the reader.

Body Matter

Body Matter should consist of the core content, sometimes referred to as the Core content. Core content may be divided into their respective sub-fields called Chapters. Authors may divide bigger pieces of core content by using Parts, then Sections and finally Chapters, and in that order.

Introduction (Optional and if important to the succeeding text).

In many books, the core content will have the introduction.

Prologue.

Most commonly found in plays but are quite rare in non-fiction genres. Novels can contain lengthy prologues before the actual story begins.

Prologues show events, scenes or acts that precede the main content in the book. It could serve as a transitional act to the main act on hand; it can also start in the midst of a hectic turn of events. Writers can create prologues that serve as pivotal moments. One rule of having a prologue is that if the author has included a prologue, then the book should have an epilogue as well.

Epigraph (Optional, on the Copyright page, Title or Chapter Titles).

This part may contain a poem excerpts, short quotations, and phrases that set the tone and the atmosphere of the book.

Core Content or Body of Book

Core Content or body of the book is the core writing and content of a book and may be segmented with  Parts, Sections, and Chapters.

Parts, Sections, and Chapters

Parts, Sections, and Chapters serve as breaks that divide up the book’s content by topic. For the reader, these elements make for the digestible division of content.

Body Matter is divided by Arabic numerals starting with Number 1 at the first page of Chapter 1. Each chapter will have its own headings which are about 2-3 levels deep. Chapters that have similar content are usually grouped under a Section or Part. Sections may contain several Chapters that have relations with each other. Parts will have Sections that contain related content. When authors organize their manuscripts, they must have a loose outline from where they can arrange the ideas and writings to guide the reader seamlessly from start to end.

Epilogue (More common in plays and fiction books)

Epilogues are the closing stories in fiction books. They can serve as the final chapter and reveal what happened after core content has concluded. Here, the author can tie up loose ends or hint at the next story or sequel.

This part can include comments that provide additional insight into the book’s events. Readers may want to know what happened after the story concluded. Authors can throw a sort of follow-up into the Epilogue to satisfy their readers or leave them wanting more.

Afterword.

A short note on how the book came to be or how the story was written based on an idea.

Postscript.

Additional information about the content after the story ends.

Conclusion.

The author sums up the concept and the ideas presented in the book. Found in non-fiction genre more than fictional ones.

End-Matter / Back-Matter

End Matter is content that can be found after the Main content. All Back-Matter content are Optional. Some books may have the following Back Matter:

Glossary.

Contains a list of terms that were used in the book. The terms are arranged in alphabetical order and given meanings or definitions to help the reader. Glossary entries may be characters or places and are best suited for long-form fiction.

Bibliography or Reference List

Non-fiction books can put a Bibliography at the Back Matter to state the sources used in the completion of the book.

Index(es).

This part lists all major references that were used in the book, including major topics and key influences, and shows in what page they could be found.

Acknowledgments

Acknowledgments (Before or After the Bibliography part, which may have additional credits)

Appendix,

Appendices or Addendum. Extra or updated information that can be found within the Body.

Chronology (If not placed at the Front Matter).

Contains a list of events that help the reader. This part is sometimes added to the Appendix.

Notes or Endnotes.

Material that’s organized per chapter and presented in a progressive manner throughout the stage of book writing.

Abbreviations (If not found at the Front Matter)

List Of Contributors.

People who have helped the author in creating and finishing the book.

Illustration Credits (If not located in Captions).

Errata

Generally, a notice of correction to previously published content.

Colophon.

Notes regarding general information, typography or design in regard to book production.

Author’s Bio.

About the author and, usually, found at the back flap or the last page of the book. Here, any blacklist or upcoming titles are mentioned. May also have a call to action to visit the author’s social network or website.

Related References

Posted in About Books, All categories, Books, Concepts, Knowledge, Printed Books, Publishing, Uncategorized, Vocabulary, Writing, Writing Tips | 3 Comments

Lemongrass: A Home gardener’s Guide

Lemongrass: A Home gardener's Guide

Lemongrass: A Home gardener’s Guide

Known for their leaves and lemony flavor lemongrass can bring your meals to life! Lemongrass has a long food tradition in Asian cooking. This home gardeners guide is bursting with straightforward information that makes growing, using, and preserving lemongrass enjoyable and trouble-free, so anyone can get the full potential of this infamous herb and spice all year round. From gardeners, herb enthusiasts, and everyone in between, this practical guide will provide its readers with help with cultivating and maintaining a thriving and fragrant garden of lemongrass, whether indoors or outdoors!

Lemongrass: A Home Gardener’s Guide On Amazon

goodreads Link

Amazon Author Page

Related References

Posted in All categories, Books, eBooks, Literary Genres, Nonfiction, Printed Books, Publishing | 5 Comments

The Bean: A Home Gardener’s Guide

The Bean: A Home Gardener’s Guide

The Bean: A Home Gardener’s Guide

Of all the many vegetables found in the common garden at home, the many varieties of bean plants may be one of the most widely popular planting options of all time. From snap beans to shell beans, these powerful plants provide a spectrum of possibilities for the home gardener to work with in terms of involvement, benefits, and nutrition.

Author and experienced gardener, provides this in-depth guided tour of the world of bean gardening, covering everything from which seeds to use, what soil is best for which plants, how to select the best seeds, and how to prepare beans for cooking, pickling, and canning. There is even a section devoted to basic, standard recipes involving different types of beans. Any gardener certainly knows that there are many factors which contribute to the success or failure of a garden plot, including soil quality and pH balance, irrigation control, support structures, and seed type and quality. It can be a lot for a beginner to process, but Swope’s easy to read guide provides plenty of encouragement and information for any gardener to absorb. Swope grants concise, straightforward recommendations on how to prepare your garden for various types of bean plants and how to best encourage their growth and prosperity.

Whether you are a seasoned gardener or a greenhorn just starting to discover your green thumb, “The Bean: A Home Gardener’s Guide” is a thorough, detailed exploration of the different kinds of bean plants, what it’s like to grow your own bean plants, and how beans can make a difference both in your diet and in your home garden

The Bean: A Home Gardener’s Guide On Amazon

goodreads Link

Amazon Author Page

Related References

Posted in All categories, Books, eBooks, Literary Genres, Nonfiction, Printed Books, Publishing | 5 Comments

eBooks and DRM: Should eBook Authors Use Digital Rights Management (DRM)?

Digital Rights Management (DRM)

Digital Rights Management (DRM)

What is DRM?

Digital Rights Management (DRM) is a term that refers to a set of control technology approaches that restrict unauthorized access and use of proprietary hardware and copyrighted works in digital media. While the applications are endless, the DRM controls are more popular with eBook writers and independent publishers, as they try preventing customers from copying, modifying, and redistributing the work they’ve purchased.

How does DRM work?

Publishers use certain applications, which encrypt content and make it viewable only to people with the correct decryption key or a dedicated ’Reader’ application often downloaded. There’s a licensing system that is used to transparently transmit the decryption keys to the ‘Reader’ app. Normally, the keys are locked to only authorized devices.

The ‘Reader’ application checks for the correct decryption key so that it loads the content with the DRM protections applied. If this app does not have the correct keys, it then confirms with the licensing system to ascertain whether the reader is authorized to access the protected content.

eBook authors can choose the type of DRM controls to apply depending on the work published, audience, and distribution to readers. Well, it could be preventing printing, screen grabbing, document expiry, or watermarking documents with unique user information to establish identity.

Should eBook authors use DRM?

An honest answer? NO. The truth is DRM really does little to prevent piracy regardless of the technological protection you put on your files. Any form of DRM control can be cracked, often very easily by readers that paid for your content.

This because the publisher must allow the buyer to unencrypt the file, and this is just the fundamental flaw with any copy control scheme. Worse even, nowadays there are free tools, which pirates can take advantage of to remove DRM from an eBook. And when this happens, there’s nothing that would be stopping them from uploading your files anywhere they want.

Reasons not to use DRM

Besides not being able to stop piracy, here are the other reasons not to use DRM in self-publishing:

Restrictions will only hurt paying readers

Imagine purchasing an eBook, but you’re still prevented from reading the book in another format or device. Such restrictions are quite off-putting for your customers. Some readers will easily get annoyed and even refuse to buy books that are DRM enabled.

No complete ownership for customers

The DRM enabled book is locked to a store that the customer bought it from, meaning if the store stops to exist someday, the reader loses access to the eBook they legally paid for. Simply put, the current DRM approaches are downright making the life of paying customers a little difficult without fully preventing piracy.

Conclusion

With constant advancements in technology, however, there’s hope of getting new effective piracy control measures in the future. But until that happens, eBook authors should just avoid putting DRM on their books. The truth is that piracy may not the problem for most authors, but obscurity is. Removing the DRM controls can mean that more customers get to access and read your books. Your messages can be shared by customers to reach more people and positively impact their lives.

Related References

Posted in About Books, All categories, Books, Concepts, Digital Publishing, eBooks, Knowledge, Publishing, Vocabulary, Writing | 4 Comments

What is a Book Blurb?

Back Cover Book Blurb

Back Cover Book Blurb

In the last decade, self-publishing has grown exponentially with the emergence of platforms such as Amazon Kindle and CreateSpace – that have made publishing a book an easy and accessible process. Numerous independent authors have been able to leverage different marketing techniques to boost their sales and build sustainable self-publishing businesses. A key tool for sales, branding and marketing your book is a book blurb.

What is a book blurb?

A book blurb is a brief description of a book written for promotional purposes. It gives the reader a sense of the content of the book and proposes the value that the reader is likely to derive from reading it.

Imagine your book was a person on a dating website.

The cover page is like the profile picture, and the book blurb is the part of your profile that describes you. Therefore, while a good profile picture will attract a potential suitor, your description is what will motivate them to engage. Consequently, you want your description to stand out and convince. You want the book blurb to make marketing your book a walk in the park.

While the front cover of the book serves the primary purpose of branding, the blurb is like the “pitch” which persuades a potential reader to buy and read your book.

What A Book Blurb Is Not.

The book blurb is neither a detailed summary or outline of your book nor an overly promotional sales pitch. It is also not a detailed review of your book, although you may opt to include a sentence or two summarizing a reader’s review of the book.

Where Is the Book Blurb Positioned?

Traditionally, the blurb was placed on the inside of the back cover. However, as online publishing gained popularity, and people opted for digital books, most writers chose to place the blurb on the back cover to make it easily accessible to the reader.

Components of a book blurb

The content of a book blurb may vary depending on the author’s preference and whether a book is fictional or non-fictional. That said, the most common components of a book blurb include:

  • A summary of the plot (for fiction books).
  • Thesis statement or main ideas presented in the book (for a non-fiction book).
  • A brief introduction of the characters-mainly the antagonist and protagonist (for fiction books, biographies, autobiographies and memoirs).
  • A few quotes picked from the book.
  • A short biography of the author.
  • Praises of the book by other authors.
  • Reader’s reviews.
  • A value proposition to the reader.

You may include some or all these components.

Using the Book Blurb for Sales and Marketing, And Branding

You can use your book blurb for branding, sales and marketing your book across the various platforms. To do so effectively, ensure that it is strong and well written.

As is the case for most online content, most of the readers will not read through your blurb word for word; rather they will scan through it. To improve conversion, make the content easy to scan in the following ways:

  • Begin the first paragraph with an attention-grabbing sentence.
  • Write short, succinct paragraphs (2-3 sentences).
  • Incorporate quotes, e.g., excerpts from the book or what a reviewer said about the book.
  • Incorporates text in different font styles but do not overdo it. For instance, you could bold the value proposition or a subheading, or italicize quoted text.
  • Keep in mind that for a book blurb you have less than 150 words to intrigue and persuade a potential reader into buying.

Online Marketing Strategies Using a Book Blurb

You can display the blurb on:

  • Amazon/CreateSpace book description box: Amazon Kindle and CreateSpace provide a description box that is meant for the author to write a short description of your book. You can use this space to publish your book blurb.
  • On your social media pages. Convert the back page to a JPG or PNG image and upload it on your social media pages. You could also run a promotional campaign for the book whereby you pick a segment of the blurb and paste it on your pages.
  • Your website. When promoting the upcoming launch of the book and throughout its sales promotion phase, ensure to publish the blurb on your website.
  • Marketing email. When sending out your marketing emails to boost sales for the book, you may include the book’s blurb as part the email content to provide a potential reader with the overview of the book and persuade them to buy.

Conclusion

A book blurb is a crucial tool for marketing your book. Its purpose has transitioned from the traditional back cover that provides the reader with an overview of the book, to serve as a powerful sales tool for marketing your book across the various online platforms.

Related references

 

 

Posted in About Books, All categories, Books, Concepts, eBooks, Knowledge, Marketing And Sales, Printed Books, Publishing, Vocabulary | 4 Comments

Blogging – What Are Long-Tail Keywords And To Use Them

Long Tail Keywords

Long Tail Keywords

Long Tail Keywords for search engine optimization (SEO) is one of the most important things you can learn if you want to find the fastest way to the top of the search engines. And if you’re not at the top of the search engines (preferably in one of the first 3 positions), your chances of making money online decrease substantially.

What is a long tail keyword?

  • Long – tail keywords are typically two or more words (a phrase) that you type into a search engine to find content, a product, or service.

How to use long tail keywords?

  • Use your favorite keyword tool – like Google’s keyword tool. Search for a phrase like your main keyword, but does has less competition. Think of it as a phrase off the beaten path, but is still used by some.
  • Write your post based on the long tail – Make sure to include the long-tail in your title, and naturally throughout the body of the article. Be relevant, and make sure to deliver on the promise of the post title. One thing to avoid is keyword stuffing. Using your phrase will only get you in trouble with the search engines.
  • Submit this post to a few Article Directories – This is a great way to repurpose your post while building backlinks. Submit the article to some of the more popular article directories. Make sure you follow the editorial guidelines, and you should have no problem getting it approved. As long as this is your writing, and not copied you can use your post in other places. When done correctly you can avoid the duplicate content penalty.
  • The long tail can be utilized to drive small, but loyal readers to your blog. The key to making the long tail keywords a vital part of your blogging strategy is to use these phrases as the subject of many different posts. Quantity and quality is the main goal.

What is an example of a long tail keyword for Meta tags?

  • Let’s say you have a wedding to go to in Los Angeles and you need to rent a tux. Well, if you just typed in the one keyword “Tux,” you would come up with about 6,870,000 results, which isn’t very specific and is far too broad of a search for you want to find. So if you type in a long -tail keyword, it would be more specific and look something like this: “Wedding Tuxedos in your best place” which will generate about 448,000 results and give you more precise and relevant results that will help you find a tux much faster.

What are the lengths of a long tail keyword?

  • Unless your Niche has entirely no competition, the minimum length for the long tail keyword should be least four words phrase. There is no maximum length for the long tail keyword.

What is the difference between long tail keywords and short tail keyword?

Short tail keywords

  • A short tail keyword is a very broad search term, eg. New Cars. If you searched for this term, you would get millions of search The New Cars search term has a lot of competition to reach the 1st-page, and you will be unlikely high up the search engines for this extremely popular term

Long tail keyword

  • Long tail keywords are a combination of keywords or a phase which is much more specific to your article, for example, How to Grow Tomatoes. How to Grow Tomatoes will be more specific and searching for only ‘tomatoes,’ and it will be a lot more likely to get on the 1st-page results You can make long tail keywords by including the local area you are marketing to or the brand name of the product you are selling.
  • Long tail keywords are so specific; there will be fewer people searching for them, as a result, the people that arrive at your site will be more qualified to the article provided.
  • A balance of the correct short and long tail keywords will bring in the best traffic from both sources.

Long tail keyword rule of thumb

  • Natural language search strings are best
  • Think in single short questions
  • Search string need to be related to the content to be meaningful and produce the correct result
  • Exceptional content does not equal clicks
  • Keywords still impact search engine results
  • Search engines help you get clicks

Benefits of using long tail keywords in your web content

Higher ranking pages in the search engine results

  • The more targeted and specific the long phrase query, the less demand and competition it faces. For illustration purposes, “cat food,” returns 62 million Google search result pages. However, “Purina wet cat food,” returns 192 thousand search result pages which, though a great quantity, are significantly less than the former. The chances of finding one website among 62 million pages are very much less than finding that same site among 192 thousand pages.
  • Less competition very often leads to higher page rank in the search engine results page (SERP). The higher a specific page ranks in SERP, the greater the chance of a searcher finding that page. Using long keyword phrases that help your site get on the first page of SERP will greatly benefit your online endeavors. You can utilize online keyword tools to find the relevant long tail phrases searchers are querying and incorporate them into your web content.

More targeted traffic to your website

  • A long tail query like”Purina wet cat food,” shows the Purina brand dominating the first page of the search results. On the other hand, the results of the short tail query, “cat food,” give general information on cat food as well as other brands of cat food in the first search results page.
  • Therefore, the long phrase query in this example is better targeted to getting the results to the searcher wanting to purchase or get information on, Purina wet cat food. If you are selling that brand and type of food for cats, you can to sparingly sprinkle this keyword phrase in your web content, and place them in browser titles and page headers. In this way, people who are looking for that specific keyword will have a greater chance of finding your website.

Increased sales

  • With increased page views by a targeted audience, increased sales would result, because more people who are prepared to purchase would arrive at your website.
  • If you’re an advertiser or trying to make money online, you’ll want to research what Long – Tail Keywords people are typing in so you can build your campaigns around them. And if you can, you even want to take the domain name as it gets more attention from Google.
  • Long tail keywords are a great method to find the “low hanging fruit” or the “little fishing holes” that you can build an online campaign around.
Posted in All categories, Blogging, Blogging Tips, Digital Publishing, Publishing, Search Engine Optimization (SEO), wordpress | 5 Comments

How You Can Leverage Pronouns To Improve Your Blog Article SEO

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Despite all the hype around search engine optimization (SEO), there are some very simple things that a writer can do while creating their blog posts which will improve their SEO and in some ways make the blog procedure read. Perhaps, the easiest way to do this is to replace pronouns with the actual name of the person object or subject being described or discussed. Instead of saying ‘it’, say car, barn, bus, or whatever ‘it’ refers to. With a little practice and some careful editing this is a simple approach which can add much SEO value to your writing.

Table of Pronouns

Here’s a quick list of pronouns to consider when writing and editing your blog post. This table of pronouns is by no means complete but it is an excellent starting point for some quick wins.

Subject
Pronoun

Object
Pronoun

Possessive
Adjective (Determiner)

Number

Gender

Person

I

me

my

singular

Neutral

first

you

you

your

singular
or plural

 Neutral

second

he

him

his

singular

masculine

third

she

her

her

singular

feminine

third

it

it

its

singular

 Neutral

third

we

us

our

plural

 Neutral

first

they

them

their

plural

 Neutral

third

one

one

one’s

generic

 Neutral

third

Here is an example of how replacing pronouns can quickly and easily improve the SEO of a paragraph in an Article and provide some tactful repetition for the reader to reinforce you message.

Before With Pronouns

Raspberries are the perfect summer treat. They can be quite prolific, producing baskets of berries, if they are cared for well. Having raspberries growing on your property adds beauty and delight; walking out to your yard and picking raspberries fresh off the bush is one of the small joys of life.

After Without Pronouns

Raspberries are the perfect summer treat. Raspberries can be quite prolific, producing baskets of berries, if raspberries are cared for well. Having raspberries growing on your property adds beauty and delight; walking out to your yard and picking raspberries fresh off the bush is one of the small joys of life.

Related References

Posted in All categories, Blogging, Blogging Tips, Digital Publishing, Publishing, Search Engine Optimization (SEO), wordpress | 6 Comments

The Struggles of a Self-Published Author

Royalty Check

Royalty Check

 

When it comes to writing, many people worry that they are not going to make enough to live on. This is especially true when it comes to self-publishing your book. Now while it is the easier option, there are some things that need to be considered when it comes to self-publishing, and how to make a living while doing it.

Many people swear by traditional publishing, while others claim that self-publishing is better, which path is the best one to take, and what are the pros and cons of each?

Traditional Vs. Self-publishing

The thing about traditional publishing is that it is not all that it is cracked up to be, but neither is self-publishing. With traditional publishing, you are likely to get a few thousand dollars as an upfront payment, and then royalties are not paid out until a year has passed. That is if you are even accepted and if they even offer an upfront payment.

Traditional publishing royalties barely get higher than 10% per book; the publisher gets the other 90%. And even with this, you still have to advertise the book by yourself. However, it does give you book a sense of notoriety. But what about self-publishing?

There are many online self-published books providers, such as on Amazon, or Lulu. While you have full control over your book, this also means that you have to do most of the work, as well. Depending on where you go, you can get 50-90% of the value of the book.

So, knowing this, how much can you get when you self-publish a book?

How much can you Earn as a self-published author?

Self-published books are famous for making very little. While you may have heard of someone’s friend or some random person online who claims to have made millions selling their book online, in reality, you are rarely going to get anything from your book. Less than 2% of self-published writers make $100,000 in a year.

In fact, the average income for a self-published writer is less than $5,000 a year, with at least 20% claiming that they have not earned anything at all. Of course, this depends on what you publish, how often you publish, and how actively and well you market.

One of the things that affect earnings is the genre. With hundreds of thousands of aspiring writers trying to have earnings, there is a lot of competition out there. This is especially true for genres such as fantasy, young adult, and erotica. If you can find a niche, you are more likely to be able to make more money, but as are no guarantees.

For instance, some people can earn a lot, while others do not earn anything at all. But you do need to understand that even though a website says that you may get up to 90% of the royalties, with taxes and vats, etc., you are most likely going to get far less. At least one author has shown that the real numbers for the “70%” that you get from Kindle Direct Publishing are actually more like 41% in profits.

How to make ends meet as a self-publisher?

Now that we know how little that the average self-published author makes, how do we go about making a living as a writer? $5,000 to $8,000 a year is not really going to pay all the bills. So we are going to work on the side to help supplement our book writing endeavors.

This is one thing that a lot of authors do not want to do, as there is a kind of pride in getting all of your money from royalties. Since when writing the book, you also have to focus on many other aspects, such as making a cover and editing it. In fact, if you hire someone else to do this for you, this also lowers the amount of money you have overall, even though it is best to have a book be a more shared process.

Being an author is more like a job in and of itself, as you can easily spend hundreds of hours on writing. Then hundreds more on advertising, editing, book cover creation, etc., etc. Being an author really is hard work. You have to make sure that what you write does not have any plot holes, and appeals to the reader. Otherwise, you may just have a dud on your hands rather than a book that will earn you some extra Galleons.

Most self-published authors have a day job or have some other form of income that helps to pay the bills. Most consider self-publishing as something that they do on the side in order to make some supplemental income. It is considered bad advice by many in the publishing industry to quit your day job and just self-publish full time.

One thing that many writers do on the side is freelance writing. With sites like Fiverr and Upwork and plenty of work to find in places like Problogger, freelancing is becoming far more accessible to the average writer. This is a great way for many authors to be able to continue doing what they love while also making enough to pay the bills and earn a living.

Not all books make the same amount, and although royalties are passive income, some writer will earn a lot more than other writers. So trying to find out how many books you are going to have to write in order to earn a decent living is going to be hard. Although writing books, even self-publishing, can be a great way to earn a side income if you are diligent enough.

 

Posted in About Books, All categories, Books, eBooks, Marketing And Sales, Printed Books, Publishing, Writing | Leave a comment

Why You Should Post Blogs Regularly

Wordpress -Add A New Post

WordPress -Add A New Post

Just as we refuel our car engines every time they are almost empty, the blogs you post on your site perform the same function. It is the medium of attracting more traffic, sure way to get new visitors to your site, and a chance to create a strong social media presence. As a result, regular posting of blogs on your site is the backbone towards a successful blogging experience.

Unfortunately, many bloggers and website owners believe blogging works like billboard advertising. They only post few quality contents and then relax expecting magic to bring their website to the limelight. This concept doesn’t work anymore. Instead, you’d need to make regular editing, promote the contents, and most importantly, add more quality contents to your blog.

When you post content regularly, it strengthens your website by ranking higher in SEO. Based on the numerous factors search engines like Google uses in ranking websites, regular content posting is one of these factors. Your site will be ranked high thereby creating a reputable online presence for your business. The highlighted below are some reasons why you should post contents regularly on your website.

Accumulation Of Page And Blog Post Volumes

Perhaps, the first good reason to publish blog posts and page updates on your site is to accumulate content volumes. All my blogs past and current, have taken about 200 posts or pages to accumulate enough volume to get consistent daily views. Additionally, as you make more posts to get easier write them and you begin to have a flow as to the nature of your articles.

Consistent Communication with Subscribers

Your audience loves it when you are in touch with them; they love to see your updates rather than them asking you about it. Your post doesn’t always need to be formal research articles, many can be informal communications of events or thoughts as they occur. Additionally, having some consistent journalizing patterns can be helpful in this category as well things like a monthly news events post.  Sometimes it is enough, depending on what your blog is about, to simply let your readers know what happened today or this week. In other cases, you may need to be a little more formal and that snippet of information. The main point is life goes on and we have daily opportunities for content.

Strong Social Media Presence

Posting content regularly helps you get discovered on social media. Regularly posting to social networks renews your content on those networks and depending on social network you choose to communicate on, such as Twitter, your communications can be short-lived as short as a few minutes.  Every time you publish new content to your social media networks you provide an opportunity for more people to find you and subscribe to your blog.

You’ll Be Active and Up To Date

If you don’t service your car when it’s due, you sure won’t enjoy the results; the same is the case here.  With blog posts, it may be even more true, because you’re likely to see your visits and your users fall off rapidly if you’re not regularly posting content. Additionally, the best blogs are generally written with some proximity of the event about which your writing or in some relation to the events in your subscribers’ lives such as holidays, major social events, major business events, and/or major life events.

Search Engines Like Active Sites And Frequent Blog Posts

While this should be a long way from the primary reason a publishing on a regular basis, it is definitely a good reason to be forward-looking in your writing, planning, and publishing. Who doesn’t like to be top of the stack in search engine results? If nobody can find you, you’re not likely to get many new subscribers or much activity on your site. The word of caution here, you need to make sure that you’re thinking holistically about search engine optimization. Far too many people spend too much time trying to manipulate the Google search engine algorithm. This is a dangerous practice for a number reasons which may include:

  • there are many Internet search engines out there,
  • Google can change or algorithm any time,
  • and attempting to manipulate the algorithm, beyond having good SEO practices, generally backfires and may result in you being penalized by search engines including Google,
  • you may be missing opportunities and other search engines for different communities if you focus on optimizing for Google.

Less cost of promotion

I’m pretty sure some people might not agree with me on this, but it is the truth. When your posts are published regularly and are shared on social media, this provides a low-cost marketing and publication stream, which is self-perpetuating. You may need to put a little extra effort into re-sharing updated content on social media if the update provides meaningful and more current information.

High Readers’ Expectation

In today’s world, there is much competition for the blog audience not only among blog publishers but also among the different media channels across the multiple devices that enable our lives. So even if you just have a hobby blog, you need to publish regularly to keep and find subscribers. This means also taking the time to update existing content and correct mistakes if they exist in your existing content. Blogs are no different than any other business, whether hobby blogs are not, it is the return customer the drives the world. Anybody can get one visit, the trick is to provide value which will make your use return again and again and to consider you to be a trusted, authoritative source on your blog topic.

Conclusion

Publishing contents regularly is the key to your blogging success. The articles, however, must be quality, informative, innovative, timely.  While many supposed blog gurus will tell you that you need to publish once a week, once a month, or whatever their particular point of view is; there’s really is no one best frequency for publishing content.  It’s more important that you publish consistently that you communicate somewhere on your blog site when you expect to publish.  Also, there can be many factors as to when you should publish:

  • perhaps first, is your choice of social media outlets each outlet has its own best day and time to publish the have the greatest availability and user response.
  • Second is when will you have the time to write the blog posts. Provide the photographs, investigate and attribute keywords/categories for the new blog posts.
  • And lastly, when do the activities relating to your blog subject regularly occur. There may be some seasonality depending on the nature of your blog as to when the major events happen which provide the content. Also, you may need to write ahead and schedule publications during those slow times or anticipation of when you are super busy and unable to write blogs. It’s
Posted in All categories, Blogging, Publishing | 6 Comments

How To write like it is your job

Woman Writing ; How To write like it is your job

Woman Writing

How to Write Like It Is Your Job

Many new writers come in the field with the mindset of “writing when inspiration strikes” or “writing what you understand.” Such myths deceive writers into thinking writing is not a job. Well, to build a career as a writer, you need to learn how to write like it is your job. A good starting point is doing away with away such myths.

On the other hand, what about others more experienced in writing? What fallacies and myths of the literary lifestyle can prevent you from writing like it is a job?  Writing is not just a Job, it is also a business, and should such have a strategy and business plan to ensure career and personal success.  It is vital for writing professionals to know the distinction of how essential a “job” is and the writing market to successfully write to it.  Learning how to write any job successfully requires some level of seriousness same as you would if you worked for a company. Since it is your career and your life the only one who can design and control your career path is you. Below are tips to help you get your act straight and not miss deadlines.

  • Set a regular schedule
  • Have a designated workspace
  • Blocking productivity disruptions
  • Focus on one writing task at a time
  • Use the writing pyramid to keep your focus
  • Build a subject area of expertise
  • Build a reference library
  • Build customized job aids and checklists
  • Leverage Productivity Tools

 Set A Regular Work Schedule

Writing is a good venture, and it requires the “more seriousness” treatment associated with 9-5 jobs and who just gets to work 8 hours a day, every day. Creating a regular schedule would help you avoid slogging through tasks as you progress with your writing life. If you have committed to a deadline, then you are accountable to any client as any businessman would. As writers, we need the mindset of a business person in keeping a consistent schedule and dedication accomplishing a sufficient volume and quality of work each day.  Writing is a service-oriented venture whether writing a novel, short story or a freelance article, and you are 100% in control.

Have A Designated Workspace

Like all other entrepreneurial professionals, you too can benefit from that flexibility. Being creative while writing can be an enjoyable as well as daunting. A Key success factor for writers is having a Designated Workspace, not that you need to live it, but you need a place to be organized, focused, and from which to take a mental take, if need be.  We all have our individual preference and as such need a workspace that meets out taste and keeps the mind active. Although we all have some sick days, having a Designated Workspace created to meet your writing needs will significantly facilitate your writing “job.”  Your Designated Workspace should have fun in it, to recharge your batteries….All work and no play makes….

Blocking Productivity Disruptions

Blocking disruptions can be a challenge, there is nothing worse than having your work interrupted, when you’re inspired, to go pull something off the shelf or help someone with something just because your physically available. It’s important that everyone understand when your focus work hours exist, another reason to keep a consistent schedule, and that you are in fact working even though you may not be sitting in a company office. Sometimes with family members, this can be difficult and may take some creativity when planning your scheduling and to let people know when you should not be disrupted. It can be as simple as a sign on the door or it may take a little training. It may also mean that your home office location, a suit you’re working from home might need to be slightly geographically isolated. For example, if you have a property in a shed using shed detached from the house is a home office might be a good idea.

Blocking disruptions also mean taking care of your own behaviors. Things like watching television, loud music, or too many trips to the pantry can be just as disruptive as other people unexpectedly asking you for help.

The main point is when you’re working, you are working, so, you and others need to respect your office hours whether you’re physically in the office, setting up a local Starbucks, or sitting at the patio table.

Focus on One Writing Task At A Time

Multi-tasking is a productivity myth, especially, where creative thinking is required. Writing is both an art and business. Indeed, some writers prefer to be freelance writers, while others elect to suffer for their art. But it is best to proactively schedule and concentrate on one job at a time, altering your mindset and research to suit the work, and assuming to the appropriate writing style and tone.  Also, if you have done the appropriate research in preparation when you sit down to do the actual writing, your work will flow better because you’re prepared both from a research and gathered references perspective, and from a mental state of mind. With a little practice and some honing of your skills, you may find that your writing speed increases, not to mention the quality of your writing will improve.

Use the Writing Pyramid to Keep Your Focus

This part is correct and ultimately makes sense; especially, if you want to become an excellent writer.  Using the writing pyramid, provide structure and organization to help you write efficiently and effectively.  Leveraging the writing pyramid will expedite the writing process and helps to keep you from meandering or becoming lost in your writing. Additionally, using the writing pyramid is that excellent job aid for fleshing out your outline quickly and efficiently. In time, the writing pyramid approach will become second nature and the practice of getting your main points down early in your writing and expanding upon them can be done with little or no focus thought.

Build A Subject Area of Expertise

Writing comes easily to any truly gifted writer. For some, it may take years to discover and build a subject area of expertise.  While most writers at some point in their careers will need to write outside their area of expertise, building an area of expertise is essential. There are number reasons that having an area of expertise is important among them are:

  • your articles will be more accurate and sound more confident as you know what you’re talking about
  • your writing will be more efficient and require less research in areas where you already have knowledge
  • with some care and planning, you will assemble a set of authoritative references and how to organize them for the way you write.

Build A Reference Library

Building a reference library whether physical books and references or electronic ones is essential for any writer. No one can know anything unless you can afford to run out the library every time you need to do some research accumulating and authoritative set of references is a serious productivity enhancer.

While it’s important to keep your references up-to-date, and this will depend an awful lot on your area of expertise, having some older references can also be useful. Some of my most interesting references and my most useful are over 100 years old. I find it some of the older references provide some perspective and insight that many modern writings do not contain.

Keeping your references organized in a way that makes sense to you is also very important. If you want to be frustrated just, try to find something that you know you own but can’t find. Personally, I find that frustration of hunting for resources completely distracting and causes me to lose my focus.  For this reason, I gather my references in advance and I put them in the project carts. Sometimes this is because of having done some research and gathered in my materials together as I did so, and other times it simply a matter of going to the section of my library about a subject.

However, a word of caution, do not gather so much that it just becomes clutter on the shelves or that you find when you move or travel the cost of having all those references causes you to have to dispose of the books in some manner.  When traveling, having e-book versions of your references can be very helpful, but most times I prefer the real paper copy.

Additionally, I love the public library and I find it perfectly useful for doing research, gathering references, and borrowing them the library for a short period. If you happen to be traveling and have some free time, often, it pays to visit the public library in the local city or town. You can find treasures and those of the libraries might not be available in your local libraries. Also, public libraries are generally an excellent quiet place to work

Build Customized Job Aids and Checklists

Job aids help you to work faster, more consistently, and more accurately. Job aids can come in several forms and here are just a few:

Templates

  • templates can be used in a lot of places depending on what your writing pattern is. It can be as simple as a template title page or that blog pattern you used consistently.

Checklists

  • checklists can be created to help with a few purposes. For example, quality items unique to you, such as commonly misused words, common spelling issues, or standard formatting checks and other quality items.

How To Instructions

  • how to instructions can be helpful to make sure that you’ve accurately completed all the steps in a process or to ensure that you’ve completed all the steps in the correct order. But keep them simple and bare-bones

Leverage Productivity Tools

productivity tools abound in our modern workplace suited a significant number of them are free or low cost, but you choose the few that work best for the way you write and do business. Some areas where productivity tools commonly come into play are:

  • project management and scheduling tools,
  • social media communication/publishing tools (e.g. Twitter or Pinterest),
  • photo and infographics editing tools,
  • email marketing tools,
  • and, perhaps the most common, word editors, grammar checking, and publishing tools; including speech to text tools.

Conclusion

if you’re going to earn a living as a writer, you need to work on a regular schedule and produce a consistent amount of writing each day. To be successful as a writer, especially if you want to earn a living as a writer, you need to accumulate a body of work and to hone your skills. So, treating your writing career, like a career at any other company, will do much to ensure your success.

Related References

Posted in All categories, The Writing Process, Writing, Writing Tips | 1 Comment

My Writing Approach

Writer's Table

Writer’s Table

In a recent comment for one of my blogs, I was asked what my writing approach was and I honestly don’t think I had previously described the way I write.  So here goes.

My approach is straightforward and very old school. My biggest problem is time to do the writing.  My three current blogs ( I have had others) are hobbies for me. I have a day (and then some) job as a Tech consultant.

The Steps of My Writing Process

Basically, I follow this pattern when writing blog articles and books:

Capture Writing Ideas

  •  I capture my ideas as I have them and write one or two short line as for a frame of reference.

Organize and Schedule Articles

  • Then, Organize my writing according to when I want to write them, with some lead time, of course.

Outline Article

  • I outline my header levels/titles
  • I never write without an outline, even the small stuff. Outlining has become second-nature for me.

Gather Materials and Research

  • I gather my article research materials and load my project cart shelf with books, printed articles, and USB stick with electric materials
  • Go throw the research material and bookmark any import and relevant information, which I may use.

Note: I don’t always do this step if it is something I know very well or which I have just done.

Draft Article Content

  •  I write without editing or spell checking until I run out of information.
  • Add relevant research, if any is being used.

Edit Article And Proof

  • I edit, spell check, grammar check, and format article content
  • Apply SEO Optimization for Article body
    • Add paragraph headers/titles
    • Reduce or eliminate pronouns (it, they, these, them, etc..)

Add Article Graphics

  • Go get my pictures and graphics to flesh it out. This usually means taking them from my own photo repository, it sometimes means, taking additional pictures.
  • Add and Size graphics
  • Perform SEO optimization on graphics properties and description.

Keyword Optimization

  • I check my base keyword lists
  • Add additional words appropriate to the content
  • Add hashtags
  • Add long-tail keywords

Add Categories

  • I choose my categories; paying attention to the hierarchy, so,  any parent-child relationships are not missed.

Choose Social Network Publication Channels

  • choose the social network site, if any, I think it should be published to.

Add Related References

  • Add internal and, if appropriate, external reference links to other articles

Related References

Posted in All categories, Blogging, Blogging Tips, Digital Publishing, Publishing, The Writing Process, Writing, Writing Tips | Leave a comment