Quote – Doing The Work Yourself

The wise man will commit no business of importance to a proxy when he may do it himself.

— Roger L’Estrange

Quote – Punctuality

Punctuality is the soul of business.

— Proverb

Quote – Haste and Rashness

Haste and rashness are storms and tempests, breaking and wrecking business; but nimbleness is a full, fair wind, blowing it with speed to the haven.

— Thomas Fuller

Poetry – In Dorset

From muddy road to muddy lane
I plodded through the falling rain;
For miles and miles was nothing there
But mist, and mud, and hedges bare.

At length approaching I espied
Two gipsy women side by side;
They turned their faces broad and bold
And brown and freshened by the cold,
And stared at me in gipsy wise
With shrewd, unfriendly, savage eyes.

No word they said, no more dared I;
And so we passed each other by—
The only living things that met
In all those miles of mist and wet.

— Frances Darwin Cornford

Quote – minding your own business

A man who cannot mind his own business is not to be trusted with the king’s [business].

— George Savile

What Is A Competitor Battle Card?

In theory, competitor battle cards are not that hard to put together. All it takes is a little bit of content to use to persuade clients in a sales environment. What many people find is that being concise is a challenge. It takes some time and practice, but with a little bit of planning and overall know-how about the industry, any person can start putting together cards that work.

What are competitor battle cards?

The simplest way to describe competitor battle cards is that they are short, to the point pieces of information about a business that paints them in a positive light directly against the competition. Videos, graphs, spreadsheets and simple text are all used on different cards.

Once these battle cards are put together, they are given to the entire sales team. When they are in any type of battle against the competition when talking to a potential client, they can easily refer to these cards for quick rebuttals.

It’s important to stay very current with these battle cards at all times. A company doesn’t wanna have too many, but they do want to have a little bit of variety, so sales representatives do not sound repetitive to the people they are talking to.

It depends on each business how these cards are put together. Some companies do it as a team effort, while others will have a few specific people focus on what needs including.

The importance of in-depth research?

Putting battle cards together is easy, but only after thorough research is done. To create the best battle cards possible, in-depth research on every single competitor needs doing. Knowing the competition is crucial for success in this world. A good starting point is every competitor’s website, but going beyond that and understanding them is going to give businesses an edge.

Research the general market and potential customers as well. Every business’s competitor battle cards are going to be slightly different depending on what they are selling. Being able to relate to locals will always give a sales team an edge if done correctly. Most customers want to know that they are dealing with a company that feels like part of the community.

How are competitor battle cards used?

Once the cards are put together, it’s time to make sure the sales team understands exactly how they are used. It’s one thing to relay information to a potential client, but it’s another to do it at just the right time.

Sales representatives can practice when do use certain cards. There are identifiers when opportunities arise, and they need to pounce on that. Some questions lead the discussion in the right way. When a sales representative controls part of the conversation, they can shine.

New competitors are always going to be rising, and old competitors might fall by the wayside. What worked a year or two ago might no longer be a valuable battle card at all. Businesses need to focus on the tools that work. It’s not so much about the number of battle cards, but the quality.

Quote – Heaven hides the book of fate

Heaven from all creatures hides the book of fate, All but the page prescribed—their present state.

— Alexander Pope

Related References