What Is A Competitor Battle Card?

In theory, competitor battle cards are not that hard to put together. All it takes is a little bit of content to use to persuade clients in a sales environment. What many people find is that being concise is a challenge. It takes some time and practice, but with a little bit of planning and overall know-how about the industry, any person can start putting together cards that work.

What are competitor battle cards?

The simplest way to describe competitor battle cards is that they are short, to the point pieces of information about a business that paints them in a positive light directly against the competition. Videos, graphs, spreadsheets and simple text are all used on different cards.

Once these battle cards are put together, they are given to the entire sales team. When they are in any type of battle against the competition when talking to a potential client, they can easily refer to these cards for quick rebuttals.

It’s important to stay very current with these battle cards at all times. A company doesn’t wanna have too many, but they do want to have a little bit of variety, so sales representatives do not sound repetitive to the people they are talking to.

It depends on each business how these cards are put together. Some companies do it as a team effort, while others will have a few specific people focus on what needs including.

The importance of in-depth research?

Putting battle cards together is easy, but only after thorough research is done. To create the best battle cards possible, in-depth research on every single competitor needs doing. Knowing the competition is crucial for success in this world. A good starting point is every competitor’s website, but going beyond that and understanding them is going to give businesses an edge.

Research the general market and potential customers as well. Every business’s competitor battle cards are going to be slightly different depending on what they are selling. Being able to relate to locals will always give a sales team an edge if done correctly. Most customers want to know that they are dealing with a company that feels like part of the community.

How are competitor battle cards used?

Once the cards are put together, it’s time to make sure the sales team understands exactly how they are used. It’s one thing to relay information to a potential client, but it’s another to do it at just the right time.

Sales representatives can practice when do use certain cards. There are identifiers when opportunities arise, and they need to pounce on that. Some questions lead the discussion in the right way. When a sales representative controls part of the conversation, they can shine.

New competitors are always going to be rising, and old competitors might fall by the wayside. What worked a year or two ago might no longer be a valuable battle card at all. Businesses need to focus on the tools that work. It’s not so much about the number of battle cards, but the quality.

Tips for Optimizing Speech Recognition Applications

High-Quality Headset With Microphone.
High-Quality Headset With Microphone.

I have been using speech recognition applications, sometimes called dictation, for several years now and have learned to appreciate it. However, there are deftly some things that will make it work better for you regardless of the dictation software you use. I most frequently used Dragon NaturallySpeaking, but I have used other speech recognition software in a pinch, including the Windows 10 speech recognition software.

I’ve even written other blogs on the value of speech recognition applications, but I thought it might be time to provide a couple of quick simple tips to help train and improve the value of your speech recognition applications.

Use A Powerful Computer With Plenty Of Memory

I have written an entire blog post on why it is good to have a powerful computer, but I will mention it here in general terms. Having a computer with fast multiple central processing units (CPUs) and high levels of memory will, in general, improve the speed of the speech recognition software and therefore be less distracting and less likely to make you hesitate when speaking to allow the software to catch up.

Get A High-Quality Headset With Microphone

Having a high-quality headset with microphone is the first place to start it works far better than using the microphone on your laptop or the cheap headphone that may have come with the software if you purchased it.

A good headset has several advantages, among them, are the fact that this microphone is closer to your mouth and therefore can more easily hear your voice without interference. Also, the improved quality of microphone reception will help to improve the accuracy of the voice recognition application you’re using.

Train Yourself

Now, this topic may seem a little silly, but the way we speak will affect the overall performance and quality of the speech recognition software. Therefore, we must train ourselves to use speech recognition applications correctly and efficiently. This will require us to learn a few commands, at least, the ones we most commonly use.

Speak Normally

when we first start using’s speech recognition applications we tend to want to speak in short bursts and watch to ensure that the application is interpreting correctly and keeping up. However, this practice not only is unnecessary, but it disrupts your writing flow as well. Speech recognition software has been engineered to learn from us and to interpret under normal speaking conditions, so, we must have a conversational pace to our speaking in order to get the best out of speech recognition applications. This means not speaking slowly, or into jilted of a manner, or to rapidly. We just need to speak with a steady natural rhythm and with clear normal enunciation.

Don’t Forget About Punctuation

this is more of an efficiency factor in a bit of an exception to the speaking normally rule, but it does follow the train yourself rule. As you speak train yourself to say the punctuation words where they would be appropriate in the text. Commands like parentheses, period, and question mark, make the results more readable and facilitate editing. And the facilitation during editing applies whether you added visually or using applications such as Grammarly. Ultimately, speaking punctuation as you go will save time, even if it takes a little effort to develop the habit.

Use Verbal Correction Commands

now I willingly admit that this is a practice that I frequently violate. However, if you learn and use the “correction” commands for the speech recognition software you’re using, assuming it has one, will help the application learn and, in some applications, they will even make suggestions for correction. Using the voice commands to make corrections will help the software learn more efficiently and shorten the learning curve to improved accuracy and efficiency. This is particularly true if you use vocabulary that is unique to a particular topic on a regular basis.

Conclusion

Well, I hope you find these basic tips useful, and if I had to add one more quick tip it would be used to software frequently. The more you use your speech to recognition software the more practice it has and the greater the opportunity for it to learn your speech patterns and common vocabulary usage.

Related References

Why writers should have a powerful computer?

Desktop Personal Computer (PC) In A Dual Monitor Configuration
Desktop Personal Computer (PC) In A Dual Monitor Configuration

Recently, when speaking with a friend of mine, he questioned why I had purchased such a powerful computer? It seemed to him to be unnecessary to purchase such a powerful computer.

By way of background, my most recent personal computer (PC) is a super high-powered gaming computer, meaning it has multiple CPUs a high-powered graphics card and several gigabytes of memory.

Pondering on his question, I decided to write a short article explaining my reasoning. After having written several books and running several blogs for years I have come to this understanding of why a high-powered computer is a benefit to writers.

As it happens, my most recent computer purchase was a desktop. However, I have laptops, iPhones, iPads, as well.

I would like to note, that even though I own a gaming computer, I am not nor have I ever been a gamer. As a matter fact, I’m never found much purpose in games; computerize or otherwise.

Computer Application Performance
Computer Application Performance

Perhaps, my biggest reason for investing in a really powerful computer, is application performance. There are a number of applications that I use in the course of my day, which I like to have work quickly and efficiently. This is especially true, for tools such as Dragon NaturallySpeaking (my speech to text tool), my word editor, and my photo editors; all of which I use on a daily basis to support my writing and my blogs.

Speech To Text

Nothing hinders my performance more than sitting around waiting for an application to catch up. I find waiting on the computer to catch up when I’m using speech to text, for example, to be super annoying and distracting to the point of causing me to lose my focus sometimes. This hasn’t been a problem in a while with the new computer but is definitely work on my nerves in the past. This is an area where high-speed CPUs and significant amounts of memory can be very helpful.

Photo and video editors

I use a number of photo editors and today even if you take a photo with your iPhone modern cameras take photos which can be quite large sometimes. This is even more true, if you’re working with video. This would be the reason that I lean toward a significant amount of memory and for high-end graphics card.

Web-based tools

in addition to having high-speed Internet access, in my case 1 Gb optical, it pays to have plenty of memory, high-speed CPUs, and a good graphics card, so you’re not sitting around waiting for your tools to keep up online and so that they’re not always having to buffer to your PC. And this can be true for any number of tools including WordPress, Grammarly, and online word processing and editing tools.

Web research

for the same reasons that having a powerful computer helps will web-based tools, it also helps when you do online research and when you download online content. This is particularly true, when downloading large content.

Photo Editing On A Computer
Photo Editing On A Computer

What I look for when I buy a new computer?

Plenty of memory

Plenty memory is important, 16 GB of memory is kind of the minimum these days, so, go for as much memory as you can reasonably afford. Memory isn’t terribly costly these days but unless you just like buying more memory and switching it out (assuming your not tech savvy and like that kind of thing), I recommend that you get the memory up front in your computer or have it installed by their support team at the time of purchase. The more memory you have the more work at one time your computer can do in memory without writing to disk–working in memory is always faster than writing and reading from disk.

Several high-speed CPUs

Since CPUs are the real brains of the process along with the high-speed memory is important to get modern high-speed CPUs and several of them.  Multicore computers are not terribly costly these days, either, and with a 64-bit operating system can be quite fast and efficient. More CPU’s and/or Cores will allow you to run multiple programs efficiently at the same time.

Graphics cards

Now graphic cards may be a little more optional if you don’t do a lot of work with photographs and videos but I would still recommend that you consider getting a computer with a powerful graphics card installed. Even if for no other reason than the ability to work efficiently with your content on the web and in the cloud. Powerful graphic cards improve the performance of photographic and video editors, as was as, providing a smoother overall user experience.

High Speed drives

If you have the budget for it going with a Solid State Drive (SSD) rather than Hard Disk Drive (HDD) can also add performance with it comes to caching and saving you data and files. My most recent computer actually had both types. An Solid State Drive (SSD) as my main drive (C Drive) and an Hard Disk Drive (HDD) for backup, recovery, and long term storage for less frequently used file. This combination has worked very well for me.

Best Writer Tools to Replace Microsoft Word

Having recently received my renewal notice from Microsoft for my office 365 suite, I got to thinking about do I really want to pay for Microsoft Office even though I’ve been using it for many years and what my alternatives might be to Microsoft Word. Microsoft Word for me is a very familiar tool which I’m exceptionally comfortable, but I’m not sure I need it just to write books and blog posts.

Microsoft Word has been one of the most used tools for writing, and Microsoft Word is familiar to many people because of Microsoft Word’s prevalence of use in business. However, this does not mean that it is the only tool that can be used for this purpose as there are others which can even do a better job than Microsoft Word.

Admittedly, which tool is best for you is going to boil down to your value proposition based on how well the tool’s functionality fits into your mental framework and how exactly you intend to use the tools. If all you’re doing is writing a few simple blogs, you may not even need a software tool beyond your blog provider software or the app on your phone. Also, for really short works grammar league can be used in much the same way.

Nonetheless, this article tries to provide you with the best writer tools to replace Microsoft Word.

WPS Office Phone Application
WPS Office Phone Application

WPS Office

Word Processing Component is a writer tool that has most of its features similar to those of Microsoft Word. WPS has a ribbon interface and icons that are almost identical. Any writer who enjoys using Microsoft Office 2007 will find this tool very convenient to work with.

WPS beats Microsoft in that it has a multi-document browsing tab making it appealing to work with. It is also possible to open any document format with the tool. On the issue of the cloud support, WPS ha a whole 1GB of storage that assists to back up or sync your documents easily. These are some of the reasons why WPS might prove to be one of the best alternatives to Microsoft Word.

LibreOffice
LibreOffice

LibreOffice

LibreOffice is another tool that will give you an excellent writing service. This tool comes with a variety of features that you might want to experience when doing your writing tasks.

To start with, LibreOffice comes as part of a great office suite that meets a variety of your writing needs. Still, it provides you with a modern user interface that simplifies its usage as well as its efficiency. On the issue of supporting files, it is excellent since it is compatible with a variety of documents. Examples include the Microsoft Word documents like DOCX and DOC and other text formats.

The icons of the LibreOffice are simple and very intuitive to you as the user.

On the issue of integration, LibreOffice gives you a chance to import files like a spreadsheet from the calculator or even a graph from chats. It simplifies the whole process of writing for you.

SoftMaker
SoftMaker

SoftMaker Free Office

SoftMaker Free Office is another writer tool that has some features that you might love as a writer. Although some of its features are inside the sub-menus, you can customize them and experience them.

The free office feature makes it possible for you to create documents that are interactive. The bookmarks and the fields are meant for this purpose. Please note that you will not lose your documents if they were initially in word format because Microsoft Word documents can be opened by SoftMaker Free Office.

Apache OpenOffice
Apache OpenOffice

Apache OpenOffice

This writer tool is part of a great suite that comes with a Microsoft Word Office interface. The Apache Open Office offers the writer excellent compatibility with word documents. It can work with an imported spreadsheet, present applications or database.

Google Docs can also be added in the list as it offers one of the best services to any writer. Documents can be stored and retrieved any time the writer needs them.

These are some of the best writer tools to replace Microsoft Word. They come with more significant features found in Microsoft Word, and this makes the writing process simple and enjoyable.

Related References

Blogging – Why Should Your Blog Post Have More Than One Picture?

Adding Photos to you Blogging Content
Adding Photos to you Blogging Content

In blogging, images play a crucial role in your success. No matter the subject you are writing about, believe me, or not pictures are not easy to ignore if you are looking forward to succeeding.

Thus, in this article, we have comprehensively covered why blog pictures are important towards achieving success in the blogging field.

Below is why blog pictures are essential in a blog post:

Visually Appealing Photograph Of A Butterfly
Visually Appealing Photograph Of A Butterfly

Visually Appealing

Having a picture and the right picture makes your content to create a positive impression.

If your post is visually dull and has no emotions, most visitors will run away from your site even before reading anything thus creating a lousy impression.

However, if your posts are visually attractive, the chances of creating emotional connections with readers are high thus luring them to take actions.

In some cases, images are the main focus of your post. Make sure the pictures you have used are beautiful and relevant to the content of the post to make them attract the reader and convey the message you intended to pass.

Selecting From Search Engine Results Based on the Pictures
Selecting From Search Engine Results Based on the Pictures

Search Engines Traffic

When you use appropriate images in your blog post, be assured to get better results in search engines.

There are some things you should consider when adding images to increase the traffic from the search engines. Adding tags, descriptions, and titles is vital in boosting performance in search engines.

Use of relevant keywords in a good way, help to make your post easily seen. Compressing and resizing your images helps in optimizing them to load faster and rank well in search engines.

Social Media Apps On a cell Phone
Social Media Apps On a Cell Phone

Social Media Exposure

Many social media users will pay a little to no attention when bypassing their timelines and come across posts lacking images.

Use of emotional and creative pictures will make your post easily seen in a timeline that has been overcrowded.

Posts accompanied with pictures get higher engagement which is contrary to posts without images.

If your post has images, you will get more likes than that lacks. With a picture, some users will like the post even without reading it.

When users are interested in the image you have used, there are higher chances of clicking on your post and open it.

If social media has no pictures, it would be a dull and unimpressive place. Use relevant photos to ensure your posts are standing out.

Blog Pages with Little Written Content
Blog Pages with Little Written Content

Article Length Increment

There are posts which require few words to pass the intended message, i.e., “Top 10 best web designs trends in 2019”.

In this case, you’ll to have ten images, ten subtitles, as well as ten short descriptions and you, ’re done with the post.

Thus, relevant and well-chosen images are perfect in creating a lengthy blog post using very few words.

Understanding Complex Information
Understanding Complex Information

Makes Understanding Complex Information Easier

In some posts, for example with more technical data like how a specific technology works, may be hard to be understood by those with little to no knowledge on that field. Thus, the use of screenshots can be a good way to go.

So, it’s good to provide images to make the information easily understood. These images are crucial and educate the readers about whatever you are writing and illustrating.

The use of screenshots, educational images like tables, graphics as well as wireframes will give more precise meaning to the information making it easy to be understood and relevant to the reader.

Photos Support Your Point
Photos Support Your Point

Supporting Your Point

Whenever a reader reads, a blog post gets a kind of a certain feeling. Depending on the posts, some will encourage, guide among others.

With the help of images, you can achieve this comfortably. Let us say your post regards losing weight and the content is about healthy eating, using a picture of a slim and fit woman will motivate the reader.

Relevant images will support your statement, and your post will be useful to many.

People are visual
People are visual

People are visual

If for no other reason because people of all ages are visual and simply enjoy pictures and graphics. Vision, hearing, taste, smell, and touch are the five traditionally recognized senses and sight (or vision) is almost always listed first among them for a reason. A person need look no further than Comic books and children’s books to understand this. Also, a reader can derive meaning from context and content of a picture or graphic, people will tend to remember it faster, better, and longer.

Pictures Add Color and Character to Your Writing
Pictures Add Color and Character to Your Writing

Conclusion

Images play a crucial role in blogging. The just discussed why blog pictures are important reasons are a tip of an iceberg. They are many and endless.

However, when you use images in your blog post, you will get all the benefits discussed above, and you will have a breakthrough in the blogging industry.

Related References

Selling tips for Amazon Central

Selling On Amazon Central
Selling On Amazon Central

Amazon Central is an interface that allows sellers to market their products and reach out to prospective customers in a way that helps boost sales. There are two versions of this interface; Vendor Central and SellerCentral. If you have a Vendor Central Account, then it means you are either a manufacturer or distributor. Holders of this account simply sell products directly to Amazon. Seller Central Account holders sell products directly to customers who find their way to Amazon, which is why they are considered third-party sellers.  If you are looking to make book sales on Amazon, these programs exist to help you out. Regardless Of whichever course of action you choose to take, here is a look at some Amazon Central tips for 2018;

Understand what kind of seller you are

Amazon will require you to pay a monthly fee for using their services. If you are the kind of seller that is only looking to sell a handful of books (less than 40) a month, then you definitely do not need to pay the$39.99 a month bigger seller is required to pay for the Professional Account. Additionally, you will only need to open more than one account if you are looking to sell products across continents.

Develop a working understanding of Amazon’s search algorithm

Amazon runs the A9 algorithm, and there are conditions you need to meet to maximize the potential of your books to sell. If previous customers loved how you handled their orders, then this algorithm will pick that up from your positive rating and push you upwards. The algorithm will also look at how probable your product is to sell by considering metrics such as your price in relation to the competition’s, your description of the product on sale as well your general rating.

Put up all relevant business information

If you do not qualify who you are on Amazon Central, then you are going to have a hard time proving your credibility. In your account,describe your business by name and location. Be sure to use a real, registered business name and avoid listing a home address. You should also provide contact information to allow buyers and Amazon staff to reach you when they need to. To Keep your account from getting breached by malicious parties, enable two-step verification. Finally, activate several modes of payment to make transitions easier for both yourself and the buyer.

Stick to the rules

There is always the odd seller looking to cut corners and get ahead of others. Doing that on your Amazon account is business suicide because they catch up to you sooner or later. When they do, the penalties are vastly consequential. Just play by the rules, because they are designed to help you. From time to time, Amazon tweaks their policies, so keep yourself updated and take advantage of attractive incentives to boost your sales. There are many thousands of people selling books on Amazon, and if you are to succeed in that cut-throat market, you need to keep trying out new approaches and stay updated about events in the marketplace.

Related References

Blogging – Software Tools I Use

Blogging Tools for Writing and Publishing
Blogging Tools for Writing and Publishing

I thought it might be useful to put a shortlist of the tools that I use to create an update my blogs. I don’t use anything spectacular just the basics, but here’s a quick inventory of the tools I use and what I use them for.

Writing and Composition

Microsoft Word

I use Microsoft Word for my blog editing and basic blog formatting, mostly because I own it.  Also, it does have some convenient features such as being able to push my blogs out to a PDF and the fact that Grammarly integrates nicely with it. I don’t use the published directly feature, but I have used it in the past.

WordPress Editor

Wordpress
WordPress

I do use the WordPress editors to finalize my posts and sometimes from the iPhone app to create initial drafts when the inspiration hits me. Truthfully, of the two web-based editors, I still use the old format.  I have found the new WordPress editor to be a little clumsy for me, but perhaps that is because I learned the old one first.

Proofing and Editing

For proofing and editing, I use Grammarly, for the most part, but I also use the grammar and spellcheck capabilities of Microsoft Word.

KompoZer HTML WYSIWYG

I use KompoZer mostly to edit my tables and paste them into the text tab to ensure they display correctly on my sites. I have used KompoZer for other uses, but tables are how I use KompoZer most the time. I found that some of the other tools don’t translate quite the way I expected them to.

Photography and Photo Editing

For photography and photo editing, I used several tools, which include paint.net, my iPhone camera, and my digital camera.

Paint.net

Currently, for my photo editing, I’m using Paint.net, it’s fairly basic but it gets what I need to do done. I have you used other tools, but the types of editing I do to support my blogs doesn’t require an expensive fancy tool.

iPhone Camera

I use my iPhone camera mostly to take pictures and, usually, because I have my iPhone on me as a necessity of my day job even on weekends.  And to tell the truth, the camera on my phone not bad at all.

Digital Camera

I use my digital camera, mostly to support my iPhone when I have a planned outing to some local venue or a planned trip and I’ve thought ahead and put it packed my camera. Also, I use my digital camera when I want to ensure stability and I want to mount it on my tripod or I happen to have some free time and I’m feeling creative and I want to use a photo box and take some special shots.

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