Category Archives: Marketing And Sales

Sales
Sales refers to the short term need to close a sale, get an agreement signed, or ultimately do what needs to be done to sell whatever it is you are selling. Sales techniques and strategies are really based on what it takes to ‘close the deal’, which is crucial to any business. If you get customers in the door but cannot get them to buy a product, there is a problem with your sales strategy. Sales strategies are focused on the individual buyer and what needs to be done for them to pull out their wallet, or click on the buy button when it comes to online selling. Companies typically set sales volume targets for a period (weeks, months, and quarters) and have strategies in place where the individuals responsible for actually selling can make those targets.
Marketing
Marketing is a longer term concept than sales and relates to forward looking strategies to understand customer needs, influence customer perceptions, and identify how a company can capitalize on that. The end result of the marketing process, and what it directly supports, is making sales easier. Marketing techniques and strategies are really based on what it takes to identify the right product mix, the prices for those products, and what needs to be communicated to target customers (via advertisement) in order to ensure successful sales. One of the key aspects of marketing strategies is building a brand identity for what a company is selling and this varies from company to company. McDonalds obviously brands their food and advertising far differently than a luxury steakhouse would do. While sales is really the ‘push’ to buy the product once the customer is there, marketing is the ‘pull’ that gets the customer to you in the first place. When marketing is done effectively it can also make sales a far easier job for a company, as the customer can already be convinced and ready to buy by the time they actually enter your store (or website). Sales can still succeed without very effective marketing but it certainly makes the job more difficult.

Selling tips for Amazon Central

Amazon Central is an interface that allows sellers to market their products and reach out to prospective customers in a way that helps boost sales. There are two versions of this interface; Vendor Central and SellerCentral. If you have a … Continue reading

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The value of having an amazon author page

One of the best offers presented by Amazon is the devoted author pages. They offer immense benefits to both the author and customer in a number of ways. The Author central is also absolutely free provided you are listed in … Continue reading

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What Are The Most Popular Romance Sub-Genres?

Romance genre books list is very long. If you love romance topics , then you may have noticed the several sub-genres. Even the subgenres have several distinct themes . It does not matter how long the list of romance sub-genre … Continue reading

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The overlooked marketing value of the Other Works page

The ‘Blank’, ‘Ad card’, or ‘Other Works‘ page is an often-ignored marketing and book sales opportunity.  This is especially true in the eBook area, where most articles on eBook formats don’t even mention them.  For the independent publisher it nearly … Continue reading

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Should you have your own writer or book website?

Every author, published or unpublished, needs a platform to reach their target audience. An author website is one among the many platforms available today. If you’re looking to pursue a professional, long-time career in writing it’s important, you start building … Continue reading

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What is a Book Blurb?

In the last decade, self-publishing has grown exponentially with the emergence of platforms such as Amazon Kindle and CreateSpace – that have made publishing a book an easy and accessible process. Numerous independent authors have been able to leverage different … Continue reading

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The Struggles of a Self-Published Author

  When it comes to writing, many people worry that they are not going to make enough to live on. This is especially true when it comes to self-publishing your book. Now while it is the easier option, there are … Continue reading

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The Marketing Value of a Good Book Cover

An author may invest all the time, effort and fortune for writing, editing and publishing a book, but leaves very little for the cover design forgetting that the cover is the reader’s first impression of the book. For well-known authors, … Continue reading

Posted in About Books, All categories, Books, eBooks, Marketing And Sales, Printed Books, Publishing, The Writing Process, Writing, Writing Tips | 8 Comments