To publish means to make information and literature available for the public to view. Publishing involves the process of producing and distributing literature so that the public can have access to it. Sometimes, certain authors publish their own work and in that case they become their own publishers.
The traditional meaning of the word “publishing” means to print newspapers and books on paper and distribute them. But now with improved technology we have the Internet and other digital information systems. So, now publishing is done not only through printing but also electronically. Of late a large number of periodicals and books have been published online and electronically through CDs and DVDs.
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In a world of an ever-shrinking environment for wild animals, why not make a microhabitat in your own yard? This book provides advice on how to turn your yard into a haven for wild birds all year long. With a little planning and consideration, your yard can be a source of water, food, and shelter for birds. By doing some small things, before you know it, you will find your self enjoying the beauty and antics of wilds birds. Once they find that your yard is safe and a steady of what they need, wild birds will flock and gather at your home and become welcome friends. The tips in this book will guide you on the path to creating a wild bird paradise in your own yard.
During the B2B sales and
marketing processes, if there’s one question that the buyer is sure to ask, it
will be some variation of “how does your product stack up against X competition?”
Maybe the prospect is interested in a certain feature, price, or benefit –
regardless of the specifics, your reps need to speak intelligently about how
your product or service compares.
The struggle is that
in any B2B sales role, there’s a lot of information to remember. The ability to
retain every nuance of their product or service is no large feat, let alone the
details of every competition.
That’s where competition
battle cards come in. They’re essentially a cheat sheet for your sales reps.
When a prospect brings up the competition, the rep can open the battle card and
have instant access to that company’s product information and disadvantages in
a quick, digestible format.
Instead of the classic
“I’ll get back to you on that one,” the rep can speak with authority on how
your company’s strengths differentiate from your competitions.
How to Develop Your Battle Competition Cards
Step One: Pick the Competition
Maybe you’re in a crowded market, and you have 50 businesses that could be called true competitions. Do you really need 50 battle cards? Maybe, maybe not, but don’t get in over your head. Start with the top five competitions that come up most in conversation. Don’t forget the biggest competition of all – status quo. Use these to test out your battle cards, finesse the design/information, and only then expand to the full sphere of competition.
Step Two: Research
Put on your detective
hat – it’s time to start digging into your competition’s dirt. Try to find out
pricing, service fees, product descriptions, general business data, etc. Some
of the information will be available on their website, but other good sources
for information are any company webinars they offer, Glassdoor employee
reviews, and customer reviews via G2 Crowd or TechValidate.
Step Three: Review
Once you’ve compiled
the research, it’s time to identify their strengths, weaknesses, and best
responses to those strengths and weaknesses. The battle card should include
more than just the company’s pricing structure, for example – it should state
clearly whether or not they’re cheaper or more expensive than your company, and
if cheaper, a clear response for why your higher price is worth it for the
Card Best Practices to Remember
Don’t Stuff Battle Cards with Fluff
The sign of a good
battle card is one that reps actually use, so the goal for anyone creating a
battle card is to fill it with information that’s actually relevant. Especially
when using a template, it’s easy to fill the page with random information that,
while accurate, will not help the reps during sales calls. A lot of battle card
templates include a spot for the competition’s address, for example. If you
think it’s likely that the rep will need that information, then include it! If
not, there’s no reason to waste that valuable real estate on irrelevant info.
Keep Battle Cards Clean
The design that is.
You may be tempted to put every bit of strategic research you were able to find
into the template, but keep in mind that a battle card crammed with text isn’t
going to serve its purpose. The design should be minimal and very easily
scannable so that reps can get the insight they need at a glance. Remember that
the sales rep will likely be multitasking while they access this information –
holding a conversation with the prospect while searching for that competitive
golden nugget that will help him or her close the deal.
Best Practices for
Leveraging Battle Cards
These battle cards are
a resource for sales reps, but they’re also a way for your company to ensure a
unified response to questions about competitions. It’s important that the sales
team knows not only that the battle cards are available, but also that using
them is expected.
Centralize Access and Track Usage of Battle Cards
If you want reps to
use the battle cards, you must make them easily accessible. You may want to
consider uploading all of the battle cards to a cloud-based sales content
library that serves as a one-stop-shop for sales rep resources. One of the
great things about centralized content libraries is that you can see how often
the battle cards are being used (and by whom). It’s a great way to track the
effectiveness of the efforts and see which competitions are coming up most in
Keep Battle Cards Updated
An outdated battle
card is worse than having no battle card at all. If a rep confidently states a competitor’s
prices are higher than they are (based on old data), and the prospect finds out
differently, that prospect will no longer trust anything the rep says. Make it
a standard process to review the battle cards on a regular basis.
Include Battle Cards in Training
Any new sales rep
should have a solid understanding of the competition, so be sure to leverage
the battle cards as a training tool as well as a sales tool.
If we stop and think about it, we all does sales in many
ways every day. In actuality, in the broader sense of sales, which doesn’t
always involve dollars and cents, is an essential skill which has much bearing
on our station and quality of life. So, if sales is an essential skill, why not
leverage it to make our lives better and improve upon it like any other skill
In this book, you will be shown some of the ways we does
sales and why we shouldn’t shy away from it. Additionally, there are
self-sufficiency tips for selling and marketing your most valuable asset — you
and your skills.
Good pictures are not
created by chance. One has to be equipped with basic principles of composition.
The arrangement of the elements in a picture can be influenced to catch the
attention of the viewers. When taking a photo, you need to consider the
position of each and every element in the picture.
One very important skill
in photography is called “center of interest.” Centering involves placing the
subject in the center of the frame. It is not necessarily that the subjects to
be exactly centered. Some subjects which are centered can still use the rule of
Why use the
principle of center of interest?
Here are the reasons why
every photographer should apply “center of interest” in their photography work:
To draw attention
to the subject
For you to draw attention
in an effective way to the point of interest, try centering, especially when
the composition is busy and when there are many similar objects that compete
for attention. This is because eyes will always go straight to the center stage
of the image. Centering different and strong subjects helps draw attention
Also, when there are few items in the composition, you can place the object at
the center of the image. If you want to take photographs of stand-alone objects
without showing the background and foreground and the subject filling the
frame, centering will focus on the subject itself and help toward the overall
aesthetics of the final product.
To create a sense
of space or size
In order to create a
sense of space and size, centering can be used. When a subject surrounded by
either smaller or larger objects is centered, the size of the subject is
emphasized. For example, if a house photographed in the middle of a big pasture
area, a sense of ‘smallness’ is created.
Centering can as well be used to create a sense of belonging to a space or a
sense of loss. If you photograph a child surrounded by many toys, you create an
atmosphere where the child belongs to space which is around them. Equally, if
you photograph a child surrounded by toys and a small empty space around the
child before the toys , a sense of loss and separation is created.
In both pictures, the child is the center of attention. The blank space in the
second image would be centered with the child as it becomes part of the center of
attention and the barrier to the toys.
Some subjects or backgrounds/foregrounds
will not allow you to compose according to the golden ratio or rule of thirds.
In some instances, the only photograph you can take is a centered one.
In other cases, the background or foreground objects may be distracting or when an element to the side of subject intrudes on the image and the subject is not centered. When such events occur, you should center the subject.
A centered subject commands more positive attention than a subject with a lamppost behind his/her head.
The art of literature stands apart from among its sisters, because the material in which the literary artist works is the dialect of life; hence, on the one hand, a strange freshness and immediacy of address to the public mind, which is ready prepared to understand it; but hence, on the other, a singular limitation.
Known for their leaves, seeds, and unique aroma, cilantro, and coriander can bring your garden and meals to life! Tracing back to almost 5000 BC, cilantro leaves and coriander seeds are one of the oldest herbs and spices in the world, thus making it one of the most diverse herbs and spices to produce and utilize, especially within your garden or in your food! This home gardeners guide is bursting with straightforward information that makes growing, using, and preserving cilantro and coriander enjoyable and trouble-free, so anyone can get the full potential of this infamous herb and spice all year round. From gardeners to herb enthusiasts, even for everyone in between, this practical guide will provide all its readers with a green thumb help with cultivating and maintaining a thriving and fragrant garden of cilantro and coriander, whether indoors or outdoors!