Articles on how to optimize and be productive when working from home and improving the effectiveness and efficiency of you homoffice. Whether you operate a business out of your home or telecommute occasionally, you’ve probably struggled at some point with the multitude of distractions and temptations a home office offers. There are benefits to working from home, of course: reduced travel time, savings on gas and meals, the comfort of working in your customized environment.
Being well dress does have a profound effect on how you are perceived in the workplace and on the way you are considered when opportunities of type arise. So, here are a few starter thoughts regarding workplace dress and appearance.
You are not dressing for a job interview. Your are dressing for success, which means you are dressing to have an advantage in the everyday competition of the workplace.
The packaging does matter; being well dressed can improve your success because:
You will feel more prepared for the workday
Being well-dressed projects more power and authority
It can help your appearance/presences by offsetting the losses of youthful physical attributes as you age.
Think of your office suit or outfit as a uniform, and treat as one. Always clean, wrinkle free, and well cared for…etc.
Color matters: your daily dress should project
And respect for the companies’ dress code and, if visiting a client, the client’s dress code and expectations
Impressions do matter; subliminally, as well as in direct relationship to the respect, consideration, and treatment you receive from others.
In theory, competitor battle cards
are not that hard to put together. All it takes is a little bit of content to
use to persuade clients in a sales environment. What many people find is that
being concise is a challenge. It takes some time and practice, but with a
little bit of planning and overall know-how about the industry, any person can
start putting together cards that work.
competitor battle cards?
The simplest way to describe
competitor battle cards is that they are short, to the point pieces of
information about a business that paints them in a positive light directly
against the competition. Videos, graphs, spreadsheets and simple text are all
used on different cards.
Once these battle cards are put
together, they are given to the entire sales team. When they are in any type of
battle against the competition when talking to a potential client, they can
easily refer to these cards for quick rebuttals.
It’s important to stay very current
with these battle cards at all times. A company doesn’t wanna have too many,
but they do want to have a little bit of variety, so sales representatives do
not sound repetitive to the people they are talking to.
It depends on each business how
these cards are put together. Some companies do it as a team effort, while
others will have a few specific people focus on what needs including.
of in-depth research?
Putting battle cards together is
easy, but only after thorough research is done. To create the best battle cards
possible, in-depth research on every single competitor needs doing. Knowing the
competition is crucial for success in this world. A good starting point is
every competitor’s website, but going beyond that and understanding them is
going to give businesses an edge.
Research the general market and potential customers as well. Every business’s competitor
battle cards are going to be slightly different depending on what they are
selling. Being able to relate to locals will always give a sales team an edge
if done correctly. Most customers want to know that they are dealing with a
company that feels like part of the community.
competitor battle cards used?
Once the cards are put together,
it’s time to make sure the sales team understands exactly how they are used.
It’s one thing to relay information to a potential client, but it’s another to
do it at just the right time.
Sales representatives can practice
when do use certain cards. There are identifiers when opportunities arise, and
they need to pounce on that. Some questions lead the discussion in the right
way. When a sales representative controls part of the conversation, they can
New competitors are always going to
be rising, and old competitors might fall by the wayside. What worked a year or
two ago might no longer be a valuable battle card at all. Businesses need to
focus on the tools that work. It’s not so much about the number of battle
cards, but the quality.
During the B2B sales and
marketing processes, if there’s one question that the buyer is sure to ask, it
will be some variation of “how does your product stack up against X competition?”
Maybe the prospect is interested in a certain feature, price, or benefit –
regardless of the specifics, your reps need to speak intelligently about how
your product or service compares.
The struggle is that
in any B2B sales role, there’s a lot of information to remember. The ability to
retain every nuance of their product or service is no large feat, let alone the
details of every competition.
That’s where competition
battle cards come in. They’re essentially a cheat sheet for your sales reps.
When a prospect brings up the competition, the rep can open the battle card and
have instant access to that company’s product information and disadvantages in
a quick, digestible format.
Instead of the classic
“I’ll get back to you on that one,” the rep can speak with authority on how
your company’s strengths differentiate from your competitions.
How to Develop Your Battle Competition Cards
Step One: Pick the Competition
Maybe you’re in a crowded market, and you have 50 businesses that could be called true competitions. Do you really need 50 battle cards? Maybe, maybe not, but don’t get in over your head. Start with the top five competitions that come up most in conversation. Don’t forget the biggest competition of all – status quo. Use these to test out your battle cards, finesse the design/information, and only then expand to the full sphere of competition.
Step Two: Research
Put on your detective
hat – it’s time to start digging into your competition’s dirt. Try to find out
pricing, service fees, product descriptions, general business data, etc. Some
of the information will be available on their website, but other good sources
for information are any company webinars they offer, Glassdoor employee
reviews, and customer reviews via G2 Crowd or TechValidate.
Step Three: Review
Once you’ve compiled
the research, it’s time to identify their strengths, weaknesses, and best
responses to those strengths and weaknesses. The battle card should include
more than just the company’s pricing structure, for example – it should state
clearly whether or not they’re cheaper or more expensive than your company, and
if cheaper, a clear response for why your higher price is worth it for the
Card Best Practices to Remember
Don’t Stuff Battle Cards with Fluff
The sign of a good
battle card is one that reps actually use, so the goal for anyone creating a
battle card is to fill it with information that’s actually relevant. Especially
when using a template, it’s easy to fill the page with random information that,
while accurate, will not help the reps during sales calls. A lot of battle card
templates include a spot for the competition’s address, for example. If you
think it’s likely that the rep will need that information, then include it! If
not, there’s no reason to waste that valuable real estate on irrelevant info.
Keep Battle Cards Clean
The design that is.
You may be tempted to put every bit of strategic research you were able to find
into the template, but keep in mind that a battle card crammed with text isn’t
going to serve its purpose. The design should be minimal and very easily
scannable so that reps can get the insight they need at a glance. Remember that
the sales rep will likely be multitasking while they access this information –
holding a conversation with the prospect while searching for that competitive
golden nugget that will help him or her close the deal.
Best Practices for
Leveraging Battle Cards
These battle cards are
a resource for sales reps, but they’re also a way for your company to ensure a
unified response to questions about competitions. It’s important that the sales
team knows not only that the battle cards are available, but also that using
them is expected.
Centralize Access and Track Usage of Battle Cards
If you want reps to
use the battle cards, you must make them easily accessible. You may want to
consider uploading all of the battle cards to a cloud-based sales content
library that serves as a one-stop-shop for sales rep resources. One of the
great things about centralized content libraries is that you can see how often
the battle cards are being used (and by whom). It’s a great way to track the
effectiveness of the efforts and see which competitions are coming up most in
Keep Battle Cards Updated
An outdated battle
card is worse than having no battle card at all. If a rep confidently states a competitor’s
prices are higher than they are (based on old data), and the prospect finds out
differently, that prospect will no longer trust anything the rep says. Make it
a standard process to review the battle cards on a regular basis.
Include Battle Cards in Training
Any new sales rep
should have a solid understanding of the competition, so be sure to leverage
the battle cards as a training tool as well as a sales tool.
The concept of working
from home or freelancing is becoming quite popular. As regular jobs become very
demanding and even uncertain, there are thousands of men and women who prefer
working out of the home. While working from home is certainly a great
idea for supplementing the main income, there are many who still do not believe
that it could be the main source of income for earning the bread and butter for
the family. While the debate still continues, we will now be looking at a
different aspect of work from home.
When we are in a regular
nine to five job, we have to follow a rigid routine whether we like it or not.
We need to wake up at a particular time, complete our daily morning chores in a
hurry, and get ready to travel to our workplace. There are specific dress codes
in some organizations that have to be followed. Even otherwise, we cannot
afford to go to our workplace in our nightgowns or other such casual attire. We
do give quite a bit of importance to the way we dress. It does impact the way
we look and the way people perceive and think about us. According to experts,
it also could impact the way in which our work efficiency is in the workplace.
Home-Based Work And Dress Sense
In this article, we will
try and find out how the way we dress could also impact our freelancing work
and work that is done from the comfort of our home. We also will try and find
answers to the question of how to prepare for the day when working out
of the home. This will be useful to housewives and women in particular who are
happier working from home taking care of their children and family. Even many
men find it convenient and less stressful when they work from home on a
freelance basis. Freelancing is also referred to as telecommuting, and those
who belong to this category are increasing quite rapidly. According to some
studies, the number of telecommuting workforce in American has increased by a
whopping 80% from 2005 to 2012. Hence, there is no denying the fact that working
from home has certainly taken roots, and it will continue to grow quite
Should I Dress Up Formally?
When working from home,
many of us tend to take things easily, and often, there is a laidback attitude
to it. While this might look convenient and easy, according to experts, the way
we dress for our work has a role to play as far as our efficiency and
productivity are concerned. Switching from working at an office to working in a
home could be a challenge, and it is a big change. Hence, you should try and
answer the question of whether you should dress up formally even while working
Yes Dressing Does Impact Your Work From Home
Though there is not much of a consensus on our work-from-home productivity and the way we dress, studies have pointed out that there are certain types of clothing that can influence the psychological process of the wearer. It also could alter his or her perception. People who work from home and who are also formally dressed tend to become more serious and more focused on their work. It does not mean that the person has to wear blazers, tie, and shoes, but he or she should look formal when they look at themselves in the mirror. Wearing informal and home-dresses often tends to make a person-friendly, laid back, and this could have a ripple effect and could impact the way in which you work.
Why Being Dressed For The Occasion Helps
The way we look and the
way we dress has a direct bearing on our productivity level. However, this does
not mean that we should be uncomfortably dressed in our endeavor to look
formal. There is nothing wrong being in Pajamas provided it is neat, pressed
and not crumpled and dirty. Getting on to your workstation straight from your
bed should be avoided. There are some basic lessons in the discipline that one
should follow. If you look at workers and even business persons in countries
like India and China, they treat their workplace as a place of worship. Hence,
they believe that they should go to their place of worship neat and clean. They
are of the firm opinion that they should open their computers and their
telecommuting set up after they have taken their bath or after they have
The Proof Of The Pudding Lies In Eating
There are many people
who are of the opinion that being dressed casually does not impact performance
at home in any manner whatsoever. They also do have a point, but one should
know the difference between being casually dressed and being downright lazy and
unkempt. The latter should be avoided at all costs. If there are people who
still believe that dress does not have a role to play, let them try out three
You could try and be in your normal office dress, perhaps without a blazer or tie. You could start working and find out as to how it feels after a couple of hours of work.
You could be in your casual clothes but be sure that it is comfortable and cozy. A T-shirt with jeans is a perfect example of being casually dressed.
You could be in your nightgown or pajamas which you might have used for your nights’ sleep. Try working with these dresses on.
There are research studies to prove that the level of concentration and focus is certainly much higher in the first two types of dresses. This is perhaps because of the subconscious mind that tells your conscious mind to perform better when you are either formally dressed or casually dressed with decent outfits.
In fine, though many
people may not agree that the way we dress in our homes has a role to play in
our freelancing and home-based assignments, science and logic prove otherwise.
Hence, there is nothing wrong being decently dressed when you are at your
workstation. You should learn to respect and revere your work. Yes, there are
also other things like the ambiance and work environment that you have. It
should not be noisy, and the ambiance should allow you to concentrate on your
work properly. It all boils down to individual mindsets and other attributes.
At the end of it all, it does make sense to be decently dressed without going
overboard and imposing strict dressing codes on you while working from home.
Vigorous [strong, effective] writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.