Quote – The help of good counsel

When all is done, the help of good counsel is that which setteth business straight.

— Francis Bacon

What is Power?

First and foremost, power is personal.  Our perception of a situation has much to do with our ability to affect a situation.  Therefore, power is each person’s ability to influence a situation.   When a person has no ability to influence their situation (even, if as a result of an inaccurate personal belief), they have no power.

Definition of Power

Power is each person’s ability and willingness to influence a situation.

Quote – Haste and Rashness

Haste and rashness are storms and tempests, breaking and wrecking business; but nimbleness is a full, fair wind, blowing it with speed to the haven.

— Thomas Fuller

Quote – minding your own business

A man who cannot mind his own business is not to be trusted with the king’s [business].

— George Savile

What Is A Competitor Battle Card?

In theory, competitor battle cards are not that hard to put together. All it takes is a little bit of content to use to persuade clients in a sales environment. What many people find is that being concise is a challenge. It takes some time and practice, but with a little bit of planning and overall know-how about the industry, any person can start putting together cards that work.

What are competitor battle cards?

The simplest way to describe competitor battle cards is that they are short, to the point pieces of information about a business that paints them in a positive light directly against the competition. Videos, graphs, spreadsheets and simple text are all used on different cards.

Once these battle cards are put together, they are given to the entire sales team. When they are in any type of battle against the competition when talking to a potential client, they can easily refer to these cards for quick rebuttals.

It’s important to stay very current with these battle cards at all times. A company doesn’t wanna have too many, but they do want to have a little bit of variety, so sales representatives do not sound repetitive to the people they are talking to.

It depends on each business how these cards are put together. Some companies do it as a team effort, while others will have a few specific people focus on what needs including.

The importance of in-depth research?

Putting battle cards together is easy, but only after thorough research is done. To create the best battle cards possible, in-depth research on every single competitor needs doing. Knowing the competition is crucial for success in this world. A good starting point is every competitor’s website, but going beyond that and understanding them is going to give businesses an edge.

Research the general market and potential customers as well. Every business’s competitor battle cards are going to be slightly different depending on what they are selling. Being able to relate to locals will always give a sales team an edge if done correctly. Most customers want to know that they are dealing with a company that feels like part of the community.

How are competitor battle cards used?

Once the cards are put together, it’s time to make sure the sales team understands exactly how they are used. It’s one thing to relay information to a potential client, but it’s another to do it at just the right time.

Sales representatives can practice when do use certain cards. There are identifiers when opportunities arise, and they need to pounce on that. Some questions lead the discussion in the right way. When a sales representative controls part of the conversation, they can shine.

New competitors are always going to be rising, and old competitors might fall by the wayside. What worked a year or two ago might no longer be a valuable battle card at all. Businesses need to focus on the tools that work. It’s not so much about the number of battle cards, but the quality.

Quote – Learning hath gained most

Learning hath gained most by those books by which printers have lost.

— Thomas Fuller

Quote – Everyone according to their talent

French

A chacun selon sa capacité, à chaque capacité selon ses œuvres

English Translation

Everyone according to [their] talent, and every talent according to its works.

–French Proverb