The Optimizing For Google Fallacy

Internet Search Engines
Internet Search Engines

There are great many posts that which could be found on the web that speak to how to optimize for Google. Actually, when it comes to speaking of search engine optimization (SEO) there is probably an extreme bias towards optimizing for Google. However, this could be a serious mistake, which could cost you a significant amount of traffic.

There are a number of metadata elements which provide an opportunity to add search engine optimization (SEO), which if you optimize strictly to maximize your Google search engine results will guide either be ignored or underutilized.

From a purely traffic point of view you could be missing an opportunity to increase your blog or website traffic significantly. Among my several blogs, depending upon the nature of the website, search engine results other than Google account for anywhere from 48 to 55% of my site traffic.

In the early days of my blogs,I to focus on optimizing for Google, seem like the obvious target. However, after I started taking advantage of them many metadata opportunities of my wordpress blog software, I saw a significant jump in my site traffic from non-Google search engines.

As you can see from the screen capture above from one of my sites, that there are a number of other search engines supplying traffic to my blog. All my blogs have similar patterns, but not necessarily for the same exact search engines, depending on the topic of the blog.

Some of the more common search engines from which my sites receive regular traffic are;

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2 thoughts on “The Optimizing For Google Fallacy”

  1. Pingback: Blogging – is the HTML keyword meta tag dead? | Writing and The Written Word
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