If you’re new to blogging and are seeking to grow your audience, or have been doing it for a while now, then you understand the challenge of creating unique, compelling, and valuable content for your readers and potential leads. This is, perhaps, one of the main pain points of blogging. So, how can you ensure that you continually produce content that catches the reader’s attention, build their trust, and increase your conversions?
One way is to use different kinds of posts. By varying the format of your delivery, you can take charge of how well the content resonates with your readers/audience. This post will look at the different categories of blogs, their main characteristics and how you can use the various types of blog content to inspire variety on your website or blog.
Let’s dive in!
5 Different Types of Blog Content to Inspire Your Blogging!
Long-form articles are blog posts with more than 1200 words. However, depending on your niche, long-form article length is slowly increasing, with 3000-10000 becoming the new standard. This is a lot more than the 350-600-word articles that have always been used.
But, why the shift?
In the recent past, there has been a significant increase in content saturation and competition on the blogosphere. To meet the needs of their end user, Google implemented an algorithm that prioritized on quality and value, so that quality content would rank on top.
These new changes brought new challenges and opportunities. By having an emphasis on white hat SEO best practices, practices such as keyword stuffing were no longer relevant. Instead, the search engine now prioritized on length, quality and value.
Therefore, if you’re looking to rank highly on Google and grow a vibrant identity, you’ll need to invest in quality long-form articles that must deliver more value than other competing blogs. This way, Google bots will use length as a quality factor, besides crawling through your article for the appropriate keywords.
Why use long-form articles?
- Long-form posts are great for SEO
- Long-form articles are increasingly getting shared, hence will increase your brand recognition
- Long-form articles will raise your conversion rates.
- Long-form content will position you as an authority in your niche areas.
Instructional/how-to blog posts
Since most of the internet users are looking for some solution online, how-to posts can drive massive organic traffic to your site. They are easily shareable and deliver real value to your audience. This means that you can be able to reach your target audience without too much hassle since they are relatively easy to write.
Use a clear and concise heading mixed with short but detailed subsections. Since instructional posts are becoming popular, be sure to choose a less obvious, more niche-focused area for your blog posts.
People love to read news. If you’re looking to drive more traffic to your site, you can publish a news post. A great tactic to use is newsjacking’ that aims at taking advantage of current events that are news-worthy.’ You can weave in your opinion into the existing news story to create truly engaging content.
News posts are highly beneficial as they provide current raw information to your readers. Since they’re factual, they will present you as a leading authority in your space. We all want that. Right?
These are personal stories that engage your readers emotionally. A huge benefit of the first-person narrative is that you never really know what aspect will touch, inspire and motive your readers. If you’re promoting a business, think of ways you can make the company or brand seem real, humanized and more approachable. You can do this by telling a story about a customer’s experience or interviewing someone in/out of the company.
For a personal blog, weaving in some personal experience and how you overcame the challenges will work magic on your readers. Such posts done once in a while will create personal connections and ardent followership to your blog.
Listicles are always among the most shared blog posts on the internet. You can create a list on just about anything: from your best summer reading list to a list of your favorite eateries in your town; or it could be perhaps a list of your favorite web applications or 10 brilliant lead generation ideas. The possibilities are endless.
Lists are a great read and a must-have in your blog because:
- The title tells you what to expect from the onset
- You always know how much is left• They are easy to skim through
- They can break a complex topic into digestible chunks without coming out as boring or verbose.
- They’re easy to plan and write
- They’re great for targeting core keywords
- Updates can be easily made
- Smaller listicles can be adapted to suit long-tail keywords.
So there you have it!
Use these kinds of posts to make your blog or website engaging and vibrant. The key here is to make sure that the reader’s expectations are met while still maintaining some level of variety that is truly rewarding.