The ‘Blank’, ‘Ad card’, or ‘Other Works‘ page is an often-ignored marketing and book sales opportunity. This is especially true in the eBook area, where most articles on eBook formats don’t even mention them. For the independent publisher it nearly free advertising.
What is the ‘Other Works‘ page?
The short answer is the ‘Blank’, ‘Ad card’, or ‘Other Works‘ page is in a books front matter, for book sales and marketing, which lists other books titles written by the author, or if the book is part of a series. This is not only your chance to pitch your other works but as the list grows larger, it tells the reader that you are an experienced author.
When should an author take advantage of the ‘Other Works’ page?
You Should add the Other Works page when you are finishing your second book for publication and every book you publish thereafter.
When should the ‘Other Works’ page be updated?
The Other Works page should be updated, by adding the book title of each newly published book. However, the name of the book in which the page is being included should be omitted because it would be redundant, obvious.
In the case of eBooks, where the manuscript can quickly be edited and republished, the Other Works page of all eBooks should be updated with the titles of new publications as soon as the new publication is published.
Should the ‘Other Works’ be included in eBooks?
Yes; although there are many who will say otherwise. Why sacrifice the marketing opportunity, when it is so little work to add and main the Other Works page’. In an eBook, it is likely best positioned, later in the front material somewhere after the Product Description Page.