Every author, published or unpublished, needs a platform to reach their target audience. An author website is one among the many platforms available today. If you’re looking to pursue a professional, long-time career in writing it’s important, you start building your own space. Your website is the online home and hub for everything you do in real life or on the digital realm.
It is therefore imperative to run a website that will act as your digital footprint, a business card, a valuable networking tool, and space to showcase your writing craft in beautifully penned words. While it won’t, necessarily, be a household hit when starting, your website will eventually gain its organic traction and incremental growth over time.
Why Is Having A Book Website Important
A lot of authors today promote their books on social media or the author platform provided by Amazon. And for a lot of them, this kind of publicity works.
So, is having a book website really that necessary? Yes, it is! Here is why.
Your own book website is not dependent on any other second or third-party decisions. You are the boss, you customize the site how you want, you publish the content you want, and you are in complete control of every aspect of the website.
Publicizing your book on other platforms without your own website is like renting/leasing a house. At the end of it all, the owner has more power and leverage when it comes to decisions. Having your own website, on the other hand, is equal to buying your own property. You are the maker of all decisions.
What Can A Book Website Do for You
The greatest benefit of having a book website is the ability to cross-publicize your content. You can easily promote your content on very many different sites at the same time without having to do so much work. All you need to do is to link every other platform to your book website, and the rest will be achievable by just a click of a button.
How to Market Your Book Through Your Website
Publish your book’s landing page on your site
A landing page is a form on your website that captures the information of visitors in exchange of an offer. A landing page aims to convert visitors into prospective customers. For example, you can put up a few lines of an excerpt of your book then requests visitors to fill out their personal details on the form to read the entire excerpt.
Post blogs about your upcoming book
Keep your fans in the loop about what to expect in your upcoming book. This can be achieved by regularly publishing posts on your website on anything and everything about your upcoming book. This will enable to create a fan base that will be a viable, solid market for your book when you release it.
Create a countdown timer for the book’s release date.
It may look like such a trivial task, but the impact of having a timer on your website is tremendous. A countdown timer will build the anticipation for your book’s release and keep you on your toes to ensure you meet your targets and deadlines. The timer will make it easy for your viable market to plan adequately to purchase your book when released. It also catches the attention of visitors who might have stumbled on your site.
Include sample chapters from your book
This is the perfect way to tease your readers by giving them, a sneak peek of what to expect in your new book. A well-thought-out sample chapter preview will keep them hungry and ready to purchase your book as soon as its available.
Link to video clips and articles about the book on your website
Whenever anything is written about your upcoming book, or it is featured anywhere, you need to let your readers know. This will attract visitors that can be turned to leads by letting them know what other people are saying about your new book.
Link to other sites
If your publications are available on different websites, you can easily make them accessible to your readers through your website. Just provide the links to other sites on your websites, and your readers will have convenient access to your publications.
Set up Alerts
This ensures that whenever your name and your book show up online, you will be notified. Therefore, if someone gives you good feedback or a stellar review, reach out and thank them and ask them to link back to your book’s website.
How to Make Your Website Work for You
Remember we mentioned cross publicizing your book and how the click of a button can do it? Here a few tips on how to get your website working for you.
Provide an RSS or Atom feed subscribe option
RSS feeds are the simplest way to alert your readers anytime you post some new content on your website. Also, the subscription to your website’s RSS feed lets you know the number of subscribers you have thus providing you with a clear estimate of the viable market your book will have.
Provide an email subscription option
Allowing readers to subscribe to your website via email creates another channel for you to communicate to them through scheduled informational emailing directly. You can always update them on new information about your upcoming book release as well as new blog posts on the website.
Link to and from your Amazon author central page
On your website you can provide a link to your Amazon author central page. Similarly, provide a link to your site on your Amazon author central page. This will ensure that you tap on readers from both ends. This will increase your traffic on both platforms and ensure your readers are always in on the loop about you and your books.
Link to and push publish your social media sites
Provide the links of your social media pages such as Facebook and Twitter on your website to allow your readers to follow you on those platforms as well. Using you site’s ‘Publicize’ features, at least on WordPress’; you can also authorize your website to share your blog posts on your social media platforms to increase your audience reach.
Enable widget features
By enabling site widgets, you can do things like:
- Connect to Goodreads and display your books from Goodreads
- Enable social network sharing to allow your readers to easily spread the word
- Provide Eventbrite to allow self-serve event ticketing
I’m sure there are others, but you get the gest.
The Cost Factor of Your Website
As a writer, keeping an eye on the costs, you incur in your publication journey is very important. How much will it cost you to have your own book website? Zero, absolutely nothing. You can easily create a book website on various platforms for free. And as your traffic and marketing needs increase, then you can upgrade to paid servers such as Bluehost or GoDaddy.
So, what are you waiting for? Get your book website up and running today and let everyone know all about your publications.
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- An Author’s Introduction to RSS Feed/News Sites