Whether you are just starting with blogging or have been doing it for years, you must know by know that images are critical elements of your posts. Online we are focused on visuals. The text comes second. How can this simple insight help you to drive more traffic to your blog? Just by filling it up with loads of cat pictures?
Well, not quite. The magic word is Pinterest.
But how can a scrapbook page for girls planning their perfect wedding and grandmas who love flower arrangements help you to increase your monthly amount of visitors?
We will show you!
How pinnable images can help you to drive traffic to your blog
First of all, you need to have excellent content that gives value to your reader. Without that, nobody will stick around. Even the best Pinterest viral campaign won’t bring you anything more than a one time visitors.
Having said that, once your content is fantastic and you have a pinned image going viral, then prepare yourself for some interesting times ahead!
Because of the nature of the platform, images on Pinterest are really ‘spreadable’; when people like an image on Pinterest, they are eager to share it. In fact, a pin is 100 times more spreadable than an average tweet! Also, the lifespan of a pin is quite long: Around one week. Compare that with content on Twitter (24 minutes) or Facebook (90 minutes).
The trick is to have a really good image on your blog and make this pinnable, which means that it can be found and shared on Pinterest.
We will give some good tips on what kind of creative content works well on Pinterest.
What is a good image for Pinterest?
And image which works well on Pinterest should be of the right size, because 80% of pinners view feeds on a mobile device, tall images work well. Try to go for an aspect ratio of 2:3 of 4:5.
Pro tip: A very long image takes more space on Pinterest, and is, therefore, harder to ignore.
Other than the right size, try also to incorporate the following aspects in your picture:
- Avoid faces. Focus on things.
- Use fresh and vibrant colors.
- Give your images a colorful background with context related to the subject.
- Try to put some red in your pictures. Red appears to increase the change on repins!
Depending on your graphic design skills, you can make all your Pinterest content yourself. You can use photography and photo editing software to develop the content.
If you are not so tech savvy, then there are loads of easy to use apps which can help you in creating amazing Pinterest pictures. You can also ask you creative cousin or a graphic design hero to help you out.
It is good to realize that you need to have a potential market on Pinterest for this method to succeed. If none of your target audience uses the platform, then it will be hard to gain traction. However, if you see that your subject is already represented there, then you have enormous opportunities for growing your traffic!
So go ahead: create killer content on your blog, add a beautiful image and make it Pinnable. With enough dedication and hard work, you will see your traffic increasing.